WESTCHESTER, N.Y., April 16, 2014 /PRNewswire/ -- Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising are the cornerstones of online marketing. New York-based World Tech Media recently proved how successful SEO and PPC can be when used effectively.
Earlier today, World Tech Media revealed the results of its recent work with a Queens-based catering hall named Villa Marcello. Those results included phenomenal revenue growth and high search engine rankings within just three months of launching the partnership.
World Tech Media owner Scott Zuckerman explains more:
"In October 2013, we began working with Villa Marcello to expand its online presence. We created a new, highly functional website for the business and began implementing SEO and PPC advertising strategies."
The results of the project were significant: World Tech Media helped Villa Marcello achieve 25% revenue growth purely through SEO and PPC. Shortly after developing the catering hall's new website, it had already achieved high search rankings for competitive search terms like "Catering Halls in Queens."
Three months into the project, Villa Marcello hit the top spot on Google Search for "Catering Halls in Queens." The venue was receiving an average of six new phone calls per day with one paid booking every ten calls. The end result was 25% revenue growth.
The majority of this growth is attributed to Google Search. Google is the world's largest search engine and offers powerful marketing opportunities for local business owners. Today, when searchers type "Catering Halls in Queens" into Google Search, Villa Marcello is listed at the top of the page.
Villa Marcello's owner, Fozan Pirzada, explains how World Tech Media has helped his business:
"I can honestly say that World Tech Media transformed my business. Within just a few months of working with World Tech Media, we were able to achieve phenomenal growth and book our venue more nights of the week than ever before. We're receiving a large number of new paid bookings each month and we can attribute that growth to World Tech Media's hard work. After renovating our business in 2012, we were struggling to attract new customers online. With the help of Scott and his team at World Tech Media, we're dominating search engine rankings."
Home to over 2 million people, Queens is a competitive search market for any type of business and New York City residents are notoriously picky when it comes to food. Despite these odds, World Tech Media and Villa Marcello were able to achieve phenomenal success online. Read the full case study here.
About World Tech Media: World Tech Media is a full-service online marketing company based in White Plains, New York. World Tech Media has worked with companies all across the United States and recently achieved phenomenal success with a catering hall based in Queens. For more information, please visit: http://www.wtm.us.com
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SOURCE World Tech Media