World's First Spiritual Perfume & Connecting to God

Scent makes sense . . . according to God & Science

Oct 30, 2007, 01:00 ET from IBI

    ORANGE, Calif., Oct. 30 /PRNewswire/ -- Recent scientific findings
 indicate new niche fragrance, Virtue(R) parfum, and its inspirational
 concept are on solid ground with olfactory research, associative behavior
 research, and the Bible. "Virtue(R) was created to be a reminder for Godly
 focus and help a person connect through fragrance. We developed it for
 anyone seeking a relationship with their Creator," said Vicki Pratt,
 President, of IBI, of Orange, CA.
     *(PHOTO 72dpi:
     *(Photo Caption: IBI Virtue(R) parfum.)
     Richard Axel, MD, Noble Prize winner for his olfactory research,
 indicates that as much as 5% of our genetic material goes into the makeup
 of our sense of smell, more than vision or hearing. Dr. Axel's research
 revealed how more complex and sophisticated the olfactory perception
 mechanism is compared to the other senses.
     "No wonder God made a Holy Incense as a signature fragrance to be
 identified with only Himself," continued Ms. Pratt. "It's like your
 memories of a favorite loving relative who always wore her favorite
 perfume. Every time you smell that fragrance, a memory gets relived, with
 warm fuzzy emotions. Such a response was imprinted and enhanced over time,
 one fragrant moment after another. A simple association on the surface, but
 the revived memory has a profound effect on the mind and emotions, causing
 changes in our bio-chemical makeup. This imprinted response is how Virtue
 can help you recreate and reconnect to your spiritual experiences
     "We launched in the spring," adds IBI CEO, Rick Larimore, "and
 fragrance professionals worldwide got excited over our new perfume concept.
 Perfume as a spiritual tool has never been an industry focus.
     "Science has known since Pavlov's dog experiments that repeated
 physical stimuli, through association, can bring about automatic physical &
 emotional responses. Other studies have since documented that high
 spiritual states bring about biochemical, physical and emotional changes in
     "When spiritual experiences get associated with the scent, it's
 reasonable to expect, that smelling the fragrance again, triggering the
 same physical and emotional reactions, will bring support of the spiritual
 state that originally caused them. That's how Virtue's inspired formulation
 can help access a state of spiritual connection you've previously achieved
 through prayer, worship, meditation, etc."
     Many modern Christian religions rarely use incense or any fragrance,
 evidently not understanding its spiritual significance in worship. Yet
 historically, incense has been common in the worship service of most other
 religions, including some Christian sects.
     "I think you can trust that God knew what He was doing. Biblically
 speaking, it's apparent He knew about imprinting the consciousness of a
 human being long before we did," surmised Mr. Larimore.
     A biblical scholar recently suggested that fragrance in association
 with worship had been dismissed as a hallmark of Catholic idolatry. "An odd
 notion, since he implies God, by having a Holy Incense, is guilty of
 encouraging idolatry," mused Larimore.
     "Six years of our time and resources were given to create Virtue,"
 offers Ms. Pratt. "Spirit meticulously led us to create a quality product
 that honors and glorifies Virtue's sacred mission. The wise men didn't
 bring Jesus pot metal and herbs. They brought Him precious gold,
 frankincense, & myrrh. Valuing the spiritual side of ourselves is
     Mr. Larimore shared, "All people seeking an enhanced relationship with
 God, Christ or the Holy Spirit will appreciate how Virtue can hold open the
 inner doorway to the Still Godly Presence. You smell Virtue's unique
 fragrance, sourced from biblical text, remember why you're wearing it, then
 pause to reflect, shifting your attention and finding your Still Godly
 center, again . . . and again."
     "Virtue's scent reminders are helpful even under stress, thanks to
 their capacity to have effects on subconscious triggers for spiritual
 connection, through repetition. You needn't see this fragrance, or even be
 thinking about it to have it grab your nose's attention, automatically
 reminding you. Associative behavior can be very effective when properly
 focused. Virtue's constant, immediate access as a perfume, makes its
 entrainment potential even more powerfully useful."
     "The real beauty & blessing of Virtue is how it provides an outer
 avenue for the Holy Spirit to reach you, when your inner door is blocked by
 worry, doubt, work, want or other worldly thoughts. In time, you'll find it
 easier and easier to make this transition from worldly to spiritual focus
 without the fragrance, our true mission."
     IBI's current "Stay Connected" promotion is "15% or $12 Off" Virtue's
 $80 cost, plus Free Shipping in USA and Canada, through November 18th.
 Simply type "stayconnected" in the Coupon space, during Checkout, in the
 shopping cart. Gift wrapping and personalized gift card are available for
     Join the mailing list on-site at will
 provide the most current promotions and product announcements, including
 the unveiling of Virtue(R)'s remarkable Body Lotion in a few weeks.
     Although IBI has had the Virtue website, since October, 2005, Virtue(R)
 perfume premiered at the Miss Anaheim pageant, March 11th, 2007, and
 officially launched on Virtue's new website April 3rd. Five complementary
 products are in development. For additional information, please call
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