ORANGE, Calif., Oct. 30 /PRNewswire/ -- Recent scientific findings
indicate new niche fragrance, Virtue(R) parfum, and its inspirational
concept are on solid ground with olfactory research, associative behavior
research, and the Bible. "Virtue(R) was created to be a reminder for Godly
focus and help a person connect through fragrance. We developed it for
anyone seeking a relationship with their Creator," said Vicki Pratt,
President, of IBI, of Orange, CA.
*(PHOTO 72dpi: Send2Press.com/mediaboom/07-1030-IBIvirtue_72dpi.jpg)
*(Photo Caption: IBI Virtue(R) parfum.)
Richard Axel, MD, Noble Prize winner for his olfactory research,
indicates that as much as 5% of our genetic material goes into the makeup
of our sense of smell, more than vision or hearing. Dr. Axel's research
revealed how more complex and sophisticated the olfactory perception
mechanism is compared to the other senses.
"No wonder God made a Holy Incense as a signature fragrance to be
identified with only Himself," continued Ms. Pratt. "It's like your
memories of a favorite loving relative who always wore her favorite
perfume. Every time you smell that fragrance, a memory gets relived, with
warm fuzzy emotions. Such a response was imprinted and enhanced over time,
one fragrant moment after another. A simple association on the surface, but
the revived memory has a profound effect on the mind and emotions, causing
changes in our bio-chemical makeup. This imprinted response is how Virtue
can help you recreate and reconnect to your spiritual experiences
"We launched in the spring," adds IBI CEO, Rick Larimore, "and
fragrance professionals worldwide got excited over our new perfume concept.
Perfume as a spiritual tool has never been an industry focus.
"Science has known since Pavlov's dog experiments that repeated
physical stimuli, through association, can bring about automatic physical &
emotional responses. Other studies have since documented that high
spiritual states bring about biochemical, physical and emotional changes in
"When spiritual experiences get associated with the scent, it's
reasonable to expect, that smelling the fragrance again, triggering the
same physical and emotional reactions, will bring support of the spiritual
state that originally caused them. That's how Virtue's inspired formulation
can help access a state of spiritual connection you've previously achieved
through prayer, worship, meditation, etc."
Many modern Christian religions rarely use incense or any fragrance,
evidently not understanding its spiritual significance in worship. Yet
historically, incense has been common in the worship service of most other
religions, including some Christian sects.
"I think you can trust that God knew what He was doing. Biblically
speaking, it's apparent He knew about imprinting the consciousness of a
human being long before we did," surmised Mr. Larimore.
A biblical scholar recently suggested that fragrance in association
with worship had been dismissed as a hallmark of Catholic idolatry. "An odd
notion, since he implies God, by having a Holy Incense, is guilty of
encouraging idolatry," mused Larimore.
"Six years of our time and resources were given to create Virtue,"
offers Ms. Pratt. "Spirit meticulously led us to create a quality product
that honors and glorifies Virtue's sacred mission. The wise men didn't
bring Jesus pot metal and herbs. They brought Him precious gold,
frankincense, & myrrh. Valuing the spiritual side of ourselves is
Mr. Larimore shared, "All people seeking an enhanced relationship with
God, Christ or the Holy Spirit will appreciate how Virtue can hold open the
inner doorway to the Still Godly Presence. You smell Virtue's unique
fragrance, sourced from biblical text, remember why you're wearing it, then
pause to reflect, shifting your attention and finding your Still Godly
center, again . . . and again."
"Virtue's scent reminders are helpful even under stress, thanks to
their capacity to have effects on subconscious triggers for spiritual
connection, through repetition. You needn't see this fragrance, or even be
thinking about it to have it grab your nose's attention, automatically
reminding you. Associative behavior can be very effective when properly
focused. Virtue's constant, immediate access as a perfume, makes its
entrainment potential even more powerfully useful."
"The real beauty & blessing of Virtue is how it provides an outer
avenue for the Holy Spirit to reach you, when your inner door is blocked by
worry, doubt, work, want or other worldly thoughts. In time, you'll find it
easier and easier to make this transition from worldly to spiritual focus
without the fragrance, our true mission."
IBI's current "Stay Connected" promotion is "15% or $12 Off" Virtue's
$80 cost, plus Free Shipping in USA and Canada, through November 18th.
Simply type "stayconnected" in the Coupon space, during Checkout, in the
shopping cart. Gift wrapping and personalized gift card are available for
Join the mailing list on-site at http://www.virtueperfume.com will
provide the most current promotions and product announcements, including
the unveiling of Virtue(R)'s remarkable Body Lotion in a few weeks.
Although IBI has had the Virtue website, since October, 2005, Virtue(R)
perfume premiered at the Miss Anaheim pageant, March 11th, 2007, and
officially launched on Virtue's new website April 3rd. Five complementary
products are in development. For additional information, please call
Website: http://www.virtueperfume.com .
This release was issued on behalf of the above organization by
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