Marketing Strategy Underway, Addition to Team

WESTON, Fla., Dec. 2 /PRNewswire-FirstCall/ -- American Scientific Resources, Inc. (Pink Sheets: ASFX) (the Company), announces that the Disintegrator Plus(TM), the world's only FDA approved home needle destruction device (NDD), is in its first production run for ASR.

Specifically designed to fill the current demand for home injection prescription drug users in California (resulting from the recent passing of the SB 486 which requires Californian's to safely dispose of their sharps at home), as well as consumers throughout America and globally, the units are expected to be available during the first quarter of 2010 through various global distribution points.

The new and improved Disintegrator Plus is a safe, FDA approved device, which utilizes patented plasma arc technology to sterilize and disintegrate the needle at a temperature of over 3000 degrees Fahrenheit reducing it to a small bb-shaped ball. It uses patented technology that gives it distinct advantages over similar devices.

This "greener" version complies with the new Restriction of Hazardous Substances regulations (ROHS), a hazardous material-free directive, enforced in the European Union Communities. The new graphics and color scheme will help consumers identify this particular model as ASR's new and improved device.

In addition to already having received confirmation of a Purchase Order from a major global Pharmaceutical Corporation, ASR is creating a tactical marketing and distribution plan in order to inform municipalities, contracted waste haulers, pharmaceutical manufacturers and consumers across the world that ASR is the go-to resource for a safe, viable option to properly dispose of sharps at home.

Marc Massoglia, an Economist with extensive sales and marketing experience in B2B sales and marketing in medical devices, has been commissioned by ASR to spearhead the project.

Dr. Christopher F. Tirotta, CEO of American Scientific Resources, states, "We have a proven sales leader in Marc, enhancing our marketing and sales tactics for this device. The demand has proven the need for our product within the marketplace."

ASR is in the process of also creating a website where consumers and commercial entities can purchase the units, receive a wealth of knowledge including regulatory, education and stewardship information and also bond with a community that is familiar with challenges they face.

About American Scientific Resources, Inc.

American Scientific Resources, Inc. is the parent company for wholly-owned subsidiary, Kidz-Med, Inc. The Company's objective is to create intellectual property, as well as to locate and acquire innovative health and safety products and to introduce and promote them to the North American and Global consumer and professional healthcare market. More information about the Company, including financial information, can be found on the ASFX web site at www.americansci.com. For product information please visit www.kidzmed.com.

Safe Harbor

This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

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SOURCE American Scientific Resources, Inc.

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