Worldwide Travel Industry Honors Paradise CEO Cedar Hames
Florida Marketing Leader Honored at New York Advertising Festival
ST. PETERSBURG, Fla., Feb. 1, 2013 /PRNewswire-iReach/ -- Following previous honorees including Sir Richard Branson, Conrad Hilton and Bill Marriott, Cedar Hames, CEO and Chief Strategy Officer of Paradise Communications, Digital & Entertainment, has been named one of the "Top 25 Extraordinary Minds in Marketing Worldwide" for 2012 by the Hospitality Sales & Marketing Association International (HSMAI). The honor was presented as part of HSMAI's annual Adrian Awards Festival and Gala, which took place Monday, January 28 at the New York Marriott Marquis.
In its 10th year, the "Top 25" list honors those who have made groundbreaking contributions to the hospitality, travel and tourism industries. Hames is one of only two marketing leaders honored by HSMAI from the state of Florida for 2012; Chris Thompson with Brand USA, and former president and CEO of VISIT FLORIDA is the only other Floridian on the list.
The individual award for Hames as a "Top 25 Extraordinary Marketing Mind" in travel worldwide, on top of Paradise's unprecedented 18 competition awards, further underlines the agency's belief that strategy, creativity, innovation and ROI are fundamental for each individual client.
According to HSMAI: "Being named to the Top 25 is an honor given to leaders in the hospitality, travel and tourism industries for measured accomplishments during the past year. This "who's hot list" gives distinction to outstanding leaders and performers who are admired by their colleagues and the industry as a whole. Your leadership and strategies were truly exceptional."
"I am honored to be recognized by my peers as one of the travel industry's top marketing leaders worldwide," said Hames. This has been an amazing year recruiting world-class talent, leading the industry in digital and social media, and sweeping the top creative advertising, digital and PR shows across the country and the world. However, this is only the beginning for Paradise. Our branded content group is creating transmedia stories for the mobile screen, the computer screen, the TV screen and the big screen."
A panel of top travel executives from around the world selected the 2012 "Top 25" recipients based on recent work meeting the following criteria: creativity and innovation; cutting edge sales or marketing campaigns; triumph in challenging situations; and sales efforts that resulted in dramatic gains.
About Paradise: Paradise is a strategic, creative communications, digital and entertainment company based in St. Petersburg, Florida. Paradise is recognized as one of America's premier travel, lifestyle and luxury brand advertising, digital and public relations agency. The company employs some of the country's most innovative marketing leaders drawn from top posts of the world's foremost advertising, digital and film studios. The full-service firm serves a broad and growing list of clients in a wide assortment of industries and account types such as Naples, Marco Island, Everglades CVB; Seminole County CVB, The Mahaffey Theater, All Children' Hospital, City of St. Petersburg, The Florida Orchestra, Neighborly Care Network, Amelia Island CVB, Tony Jannus Distinguished Aviation Society, Tampa International Airport and more. Information is available at www.ParadiseAdv.com.
About the Adrian Awards: The Adrian Awards honor creative brilliance and best practices in hospitality, travel, and tourism-related marketing. In its 54th year, the competition has evolved into the world's most renowned and prestigious advertising, public relations, and web marketing competition specifically tailored for the hospitality, travel, and tourism industries. More information is available at www.AdrianAwards.com.
SOURCE Paradise Advertising and Marketing, Inc.
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