YORK, Pa., Aug. 14 /PRNewswire/ -- WOWIO, a revolutionary, new online
bookstore, officially debuted on August 13, 2006 with the unveiling of the
company's Web site, http://www.wowio.com.
Founded by entrepreneur and author William Lidwell, WOWIO enables
readers to download ebooks free of charge by using advertisements
dynamically inserted into the material to compensate publishers.
Classic books such as "Wuthering Heights" and "Frankenstein," fiction
and non-fiction paragons like "High Sierra" and "The Prince," graphic
novels including the "10th Muse" series and scores of comic book titles,
among them "Lethal Instinct" and "Sixgun Samurai," are currently available
through WOWIO. The company has contracted with numerous publishers to offer
an expanded menu of free, downloadable ebooks by the end of 2006.
Regis Maher II, president of WOWIO, says, "We're excited to introduce
our company to the world. Our concept is simple yet revolutionary. Readers
get free ebooks. Advertisers get a powerful new channel to communicate
their message and publishers benefit from a new venue to distribute their
books, expand readership and monetize their intellectual property."
Readers acquire ebooks via the WOWIO Web site by setting up an account,
searching for the desired items and adding them to a shopping cart for
checkout. An email containing a link to download the material is then sent
to the customer within minutes.
Advertisers place ads with WOWIO through corporate accounts with the
company. Advertising campaigns are composed of full-page, full-color
advertisements and a detailed profile of the target audiences. Advertisers
create campaigns by targeting specific demographic groups and placing
messages in ebooks ordered by customers who match the profile. Advertisers
can modify their campaigns online at any time and receive real-time,
detailed reports on the cost and performance of their effort. WOWIO also
offers a no-risk pay- for-placement rate strategy where advertisers only
pay when an ad is included in an ebook.
"WOWIO allows advertisers to place highly targeted ads," says Maher.
"Because the ads match reader interests, they are highly relevant and more
effective. No other advertising venue in any medium offers WOWIO's
combination of media richness, interactivity and precision targeting."
WOWIO's unique ebook downloading technology is patent pending. The
company's first major sponsorship partner is Verizon Wireless. The
high-speed wireless access giant serves more than 54 million customers
WOWIO is a revolutionary online bookstore dedicated to providing
consumers with free, downloadable ebooks through the use of paid, targeted
advertising opportunities. Need details about WOWIO? Contact us at (717)
718-7167 or http://www.wowio.com.
CONTACT: Chris Reilly
(717) 764-8288, ext. 107