Wrap Media Group Announces Partnership with Major Rental Car Company to Wrap Rental Cars and Offer Renters Big Discounts The Sponsored (wrapped) Rental Vehicles will Debut in Atlanta in August with Sheets™ Brand Energy Strips
BOCA RATON, Fla., Aug. 1, 2011 /PRNewswire/ -- Have you ever thought, "What will they think of advertising on next?" Wrap Media Group has answered that question. In a partnership with Budget Rent a Car of Atlanta, an independent Budget System Licensee, Wrap Media Group will wrap rental vehicles with the eye-catching Sheets™ Brand Energy Strips. For the first time ever, renters will be able to get a significant discount when driving a Sponsored (wrapped) Rental Vehicle.
"Like many other entrepreneurial ventures, this was conceived on a cocktail napkin in a restaurant. We've developed a new and unique way for brands to interact with their consumer audiences," said David Berke, COO of Wrap Media Group. "The ability to integrate wrapped vehicles, product placement and online interaction into one solution is unparalleled."
These Sponsored Rental Vehicles can now be booked online at www.budgetatl.com for the initial campaign beginning in August and continuing to November 2011. Wrap Media Group will be offering brands the ability to advertise on thousands of rental vehicles in many other markets across the US and abroad once the initial campaign is underway.
"Our mission is to always provide the best value for our customers and this is another example of that," said Heather Etzler, Vice President and General Manager of Budget Rent a Car of Atlanta. "We expect a very positive reaction from our customers given that the vehicles are wrapped in good taste and Sheets™ is a new and exciting brand."
The Sponsored Rental Vehicles will also bring multiple other branding opportunities such as the ability to add short codes for text messaging campaigns, QR Codes, and coupons or product samples that will be placed in the vehicles as well as at the rental facilities.
"We recently began an aggressive marketing campaign and this concept was the perfect fit," said Warren Struhl, CEO of PureBrands, LLC the owner of Sheets™ Brand Energy Strips. "Not only will renters be getting a discounted rental rate and be exposed to our brand, these vehicles will also be seen by thousands of people traveling on roadways and at restaurants, shopping malls, attractions, parks, beachfronts and other popular destinations."
"The response has been amazing as we are currently in negotiations with major brands interested in launching campaigns both in Atlanta and in other locations across the country," added Matt Custage, Vice President of Wrap Media Group.
Wrap Media Group offers brands a host of non-traditional methods for exposing their messaging to the world. Wrap Media Group is the exclusive provider of consumer-driven wrapped rental vehicles. Their leadership consists of both seasoned corporate veterans with decades of leadership experience as well as serial-entrepreneurs that have successfully built ventures that have contributed significantly to the landscape of various industries. www.wrapmediagroup.com
Budget Rent a Car of Atlanta is an Independent Licensee System of Budget Rent A Car System, Inc., one of the world's best-known car rental brands. The franchise (A Betterway Rent-A-Car, Inc., dba Budget Rent a Car of Atlanta), the largest of all of the Budget franchises, has been in business since 1977. Budget carries a line of fuel-efficient vehicles, sedans, luxury cars, convertibles, SUV's, minivans, passenger vans, cargo vans, and moving trucks. Budget of Atlanta is open 7 days a week and has competitive pricing for corporate accounts. www.budgetatl.com
PureBrands, LLC, is a holding company that creates, acquires and markets proprietary and differentiated consumer products. The company's inaugural product Sheets™ energy strips was launched in June 2011. Some of the world's best athletes and hottest entertainers are founding partners and/or investors in PureBrands, including superstar athletes LeBron James and Amar'e Stoudemire, as well as award-winning entertainers Drake and Pitbull. www.takeasheet.com
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SOURCE Wrap Media Group