WRI Receives US Environmental Education Award

Jan 20, 2000, 00:00 ET from World Resources Institute

    WASHINGTON, Jan. 20 /PRNewswire/ -- The World Resources Institute (WRI)
 today received a National Environmental Education Achievement Award for its
 Business-Environment Learning and Leadership (BELL) project.
     The annual award, given by the National Environmental Education & Training
 Foundation (NEETF), honored WRI for effectively integrating environmental
 education into a school system.
     Launched in 1994, the BELL project is credited with helping the world's
 leading business schools to incorporate the environment into their management
 curricula. Business schools traditionally viewed the environment as purely
 technical subjects and did not have materials to teach environment-business
     "The genius of the BELL project is building on companies' needs and
 students' interests to foster business school leadership on how to build
 business strategies that combine social, environmental and financial goals,"
 said Jonathan Lash, WRI president.
     The BELL project has produced over teaching 40 case studies covering the
 intersection between profitability and sustainability in such areas as
 accounting, finance, marketing, organizational behavior and production. A 1999
 WRI and Aspen Institute report, Beyond Grey Pinstripes: Preparing MBAs for
 Social and Environmental Stewardship, found that almost half (5 of 12) of
 business school professors' favorite case studies on the environment is
 published by WRI.
     In addition, the BELL project holds an annual conference that ensures
 business school professors stay on top of issues that are important to both
 the business and the global environmental communities. Regular regional
 workshops are also held throughout the year.
     In giving the award, NEETF president Kevin Coyle said that it is given to
 organizations like WRI that are helping society by developing and implementing
 innovative approaches toward solving complex environmental problems.
     The World Resources Institute (WRI) is a Washington, DC-based center for
 policy research and technical assistance that provides objective information
 and practical proposals for change to foster environmentally sound and
 sustainable development. WRI works with institutions in more than 50 counties
 to bring the insights of scientific research, economic analyses and practical
 experience to political, business and non-governmental organizations around
 the world. For more information, visit WRI's website at:

SOURCE World Resources Institute