WASHINGTON, Jan. 20 /PRNewswire/ -- The World Resources Institute (WRI)
today received a National Environmental Education Achievement Award for its
Business-Environment Learning and Leadership (BELL) project.
The annual award, given by the National Environmental Education & Training
Foundation (NEETF), honored WRI for effectively integrating environmental
education into a school system.
Launched in 1994, the BELL project is credited with helping the world's
leading business schools to incorporate the environment into their management
curricula. Business schools traditionally viewed the environment as purely
technical subjects and did not have materials to teach environment-business
"The genius of the BELL project is building on companies' needs and
students' interests to foster business school leadership on how to build
business strategies that combine social, environmental and financial goals,"
said Jonathan Lash, WRI president.
The BELL project has produced over teaching 40 case studies covering the
intersection between profitability and sustainability in such areas as
accounting, finance, marketing, organizational behavior and production. A 1999
WRI and Aspen Institute report, Beyond Grey Pinstripes: Preparing MBAs for
Social and Environmental Stewardship, found that almost half (5 of 12) of
business school professors' favorite case studies on the environment is
published by WRI.
In addition, the BELL project holds an annual conference that ensures
business school professors stay on top of issues that are important to both
the business and the global environmental communities. Regular regional
workshops are also held throughout the year.
In giving the award, NEETF president Kevin Coyle said that it is given to
organizations like WRI that are helping society by developing and implementing
innovative approaches toward solving complex environmental problems.
The World Resources Institute (WRI) is a Washington, DC-based center for
policy research and technical assistance that provides objective information
and practical proposals for change to foster environmentally sound and
sustainable development. WRI works with institutions in more than 50 counties
to bring the insights of scientific research, economic analyses and practical
experience to political, business and non-governmental organizations around
the world. For more information, visit WRI's website at:
SOURCE World Resources Institute