WASHINGTON, Jan. 20 /PRNewswire/ -- The World Resources Institute (WRI) today received a National Environmental Education Achievement Award for its Business-Environment Learning and Leadership (BELL) project. The annual award, given by the National Environmental Education & Training Foundation (NEETF), honored WRI for effectively integrating environmental education into a school system. Launched in 1994, the BELL project is credited with helping the world's leading business schools to incorporate the environment into their management curricula. Business schools traditionally viewed the environment as purely technical subjects and did not have materials to teach environment-business issues. "The genius of the BELL project is building on companies' needs and students' interests to foster business school leadership on how to build business strategies that combine social, environmental and financial goals," said Jonathan Lash, WRI president. The BELL project has produced over teaching 40 case studies covering the intersection between profitability and sustainability in such areas as accounting, finance, marketing, organizational behavior and production. A 1999 WRI and Aspen Institute report, Beyond Grey Pinstripes: Preparing MBAs for Social and Environmental Stewardship, found that almost half (5 of 12) of business school professors' favorite case studies on the environment is published by WRI. In addition, the BELL project holds an annual conference that ensures business school professors stay on top of issues that are important to both the business and the global environmental communities. Regular regional workshops are also held throughout the year. In giving the award, NEETF president Kevin Coyle said that it is given to organizations like WRI that are helping society by developing and implementing innovative approaches toward solving complex environmental problems. The World Resources Institute (WRI) is a Washington, DC-based center for policy research and technical assistance that provides objective information and practical proposals for change to foster environmentally sound and sustainable development. WRI works with institutions in more than 50 counties to bring the insights of scientific research, economic analyses and practical experience to political, business and non-governmental organizations around the world. For more information, visit WRI's website at: http://www.wri.org/press.
SOURCE World Resources Institute