NEW YORK, July 6 /PRNewswire/ -- Wunderman, a division of WPP Group's
(Nasdaq: WPPGY) network of advertising and marketing companies, today
announced the acquisition of ZAAZ, a unique interactive agency recognized
for its award-winning creative and leading Web analytics consulting
practice. ZAAZ offers a comprehensive range of services including Web
strategy, design, development, user experience, Web analysis, search
marketing and optimization, with a keen focus on delivering measurable
results in the digital world for leading brands and Fortune 1000 companies.
ZAAZ's unique approach to web design is to apply in-depth analysis to
the creative process. By defining key goals and metrics, monetizing
opportunities, analyzing customer data and providing strategic counsel,
ZAAZ is able to help its clients improve site design, optimize user
experience and increase Web site effectiveness. Its proven track record
helping world-class brands create rich online experiences that perform
demonstrates the increasing value of the Web as an integral part of
customer marketing solutions.
"The acquisition of ZAAZ reinforces Wunderman's deep commitment to
providing clients best-in-class capabilities across the entire spectrum of
the digital design and data landscape," said Wunderman Chairman and CEO
"By fusing ZAAZ's ability to deliver real ROI from the Web into
Wunderman's Global Digital Network, which already includes digital
powerhouse VML and data services experts KnowledgeBase Marketing and
Fortelligent, Wunderman offers clients an unparalleled ability to capture,
manage and analyze data across all channels and customer touchpoints in
real-time," Morel explained.
"Success in the digital world requires marketers to capture the right
data from the Web. That, however, is the relatively easy part," Morel said.
"The greater challenge is in understanding exactly how to transform the
wealth of data into meaningful insights and create actionable marketing
plans -- that's where ZAAZ stands out from other interactive agencies and
provides tremendous value to its clients." ZAAZ was founded in 1998 and is
led by Shane Atchison, CEO, and Dave Brede, COO, each of whom have 10+
years experience in strategic consulting, business development and
executive management in Web marketing, design and branding.
"For our clients, the Web is increasingly becoming the hub of their
marketing strategies for a range of customer-centric goals -- from brand
building to e-commerce to lead generation to customer loyalty programs,"
said Atchison. "By joining Wunderman's Global Digital Network, and
combining their strong heritage in relationship marketing and CRM with our
unique expertise in Web analytics, user experience and design enables us to
provide our clients an even greater ability to attract new customers,
strengthen existing customer relationships and increase the overall value
of the Web to their businesses."
ZAAZ is a premiere interactive agency that provides performance-driven
design services to a wide range of clients including Microsoft, Converse,
Helio, E*Trade, Qwest, Intel, Alcoa, Blockbuster, Expedia, Reuters,
Faconnable, National Geographic and others. Years ago, ZAAZ recognized a
gap in the interactive marketplace. While many clients had analytics tools,
very few were getting maximum value from them. At the same time, web
initiatives scoring big on creativity often lacked any scientific proof of
their effectiveness. By providing both sides of this equation, ZAAZ is able
to provide creative solutions that work -- and the proof to back it up.
Founded in 1998, ZAAZ has offices in Seattle, Washington and Portland,
Oregon. For more information visit www.zaaz.com.
Wunderman is one of the largest, most experienced global marketing
services networks in the world. Built on a unified data platform and
secured by an integrated marketing technology infrastructure, Wunderman
delivers direct to customers, relevant content in a creative way that
motivates them to act and create ongoing relationships that last a
lifetime. Since 2002, Wunderman work was recognized with 23 Lions at the
prestigious Cannes Lions International Advertising Festival, including the
coveted Direct Grand Prix two years in a row. In 2005, Wunderman won 434
awards and citations. Wunderman is ranked among AdWeek's top Interactive
agencies. Wunderman is part of Young & Rubicam Brands and a member of the
WPP Group. For more information, visit www.wunderman.com.