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Jagermeister Brings Brand Experience Online with Launch of New Website and Virtual Store

NEW ROCHELLE, N.Y., Nov. 10 /PRNewswire/ -- Jagermeister, the brand known for consumer level innovative marketing programs and promotions, is bringing the experience into the digital realm with the introduction of its newly redesigned brand website, www.jager.com, which hosts the brand's first-ever online store with premium offerings and one of the industry's only social media news rooms www.jagershop.com and www.press.jager.com respectively. Like the consumer experience itself, the interactive new brand site is centered on the iconic green bottle, which transforms into various unique Jagermeister facets and transports the user through explorative navigation.

The newly designed website is presented in a "3-D like" mystifying environment that pulls the user into the site to interact with the brand, creating a memorable experience. The website invites each user to tap into the legends behind the mysterious Jagermeister recipe and history, get plugged in to the latest Jagermeister music tour and local events, explore rows of delicious cocktail variations and more.

Developed as part of an international online store that creates a consistent presence throughout the world, the new US online Jager store will offer to consumers of legal drinking age premium apparel, high quality clothing and accessories that have never been available before. Jagermeister plans to continually evolve the store and products offered based on consumer demand, seasonality and new innovations, such as the revolutionary new Jagermeister 6-bottle shot cooler.

Embracing the new media revolution, www.jager.com now offers its very own online newsroom replete with social bookmarking quick links, online news releases, a RSS feed and brand videos and photography. The online newsroom is among the first in the spirits industry and will be frequently updated with brand happenings and information.

"We are very excited to introduce the new online site, store and social media newsroom," says Bill Henderson, Senior Vice-President of Marketing and Advertising at Sidney Frank Importing Co., Inc. "The launch of the new www.jager.com and its enhanced features allow us to meet consumer demands, which is a crucial ingredient to our success."

Jagermeister, which translates to "master hunter", is the #1 selling imported liqueur in the United States and one of the top shot brands in the world. The liqueur is based on a secret recipe of 56 herbs, blooms, roots and fruits from around the world. Jagermeister, with the distinctive square bottle, was first developed in 1934 and the brand quickly gained global fame through its innovative marketing, unique taste profile and its association with good times.

Jagermeister Liqueur 35% Alc./Vol. Imported exclusively by Sidney Frank Importing Company, Inc., New Rochelle, NY www.jager.com Jagermeister is available in the following sizes in the United States: 50ml, 100ml, 200ml, 375ml, 750ml, 1L, 1.75L.

DRINK RESPONSIBLY

    CONTACT:
    Kate Laufer
    914-637-5752
    klaufer@sidneyfrank.com

SOURCE Jagermeister