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WXYZ Broadcasts Exclusive Programming Coverage of Detroit Lions Training Camp Part of unique WXYZ/Detroit Lions Partnership

SOUTHFIELD, Mich., July 28, 2011 /PRNewswire/ -- It's game on!  WXYZ-TV, the exclusive television partner of the Detroit Lions, will broadcast an hour of special programming on Friday, July 29 to kick off the NFL season.  

(Logo: http://photos.prnewswire.com/prnh/20110602/CL13539LOGO )

At 7:00 p.m., WXYZ will broadcast a half-hour live special, Ford Lions Report Live:  Training Camp Update.  The show will be hosted by Don Shane with reports from Tom Leyden and Brad Galli, and will feature a preview of the Lions season including interviews with Coach Jim Schwartz and key Lions players Matthew Stafford and Kyle Vanden Bosch.  The program will capture all the energy as the players and coaches prepare to kick off an exciting new season.

"These are unprecedented circumstances," said WXYZ Sports Director Don Shane.  "There's so much to accomplish in a short time.  The pressure is on to keep the players you need to keep and sign the free agents you've targeted to sign.  We're going to bring you all the excitement of training camp and update you on what's happening in conversations with Tom Lewand, Jim Schwartz, and key Lions players."

At 7:30 p.m., WXYZ will broadcast Breaking Through: the NFL Lions Highlight Show, a high-energy half-hour produced by NFL films.  The show will take viewers inside the huddle with highlights from the Detroit Lions 2010 season, including the season's winning end.  The program will also preview the Lions match-ups for the 2011 season.  

Ford Lions Report Live: Training Camp Update and the NFL Lions Highlight Show are part of a unique programming and marketing partnership between WXYZ and the Detroit Lions.  WXYZ will broadcast Lions preseason games on August 12, August 19, and September 1, as well as weekly Ford Lions Report Live programs on Sundays during the regular season from 11-noon.  Also during the regular season, WXYZ Action News will feature weekly interviews with Coach Schwartz on Mondays and special player interviews on Thursdays, as well as extensive Lions coverage in Sunday Sports Update.  In addition, wxyz.com and detroitlions.com will feature digital elements and interactive coverage that will allow Lions fans to stay in touch with their favorite team.

WXYZ-TV is part of Scripps Media, Inc., which operates 10 TV stations.  The corporate parent, the E.W. Scripps Company is a diverse, 131-year old media enterprise with interests in television stations, newspapers, local news and information Web sites, and comics/features syndication.  For a full listing of Scripps media companies and their associated Web sites, visit http://www.scripps.com/.

SOURCE WXYZ-TV



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