Xilinx and Gibson Guitar Team to Deliver the Music Industry's First True Digital Guitar

Music Industry Giant Teams with Programmable Logic Leader to Deliver MaGIC to

the Masses

Oct 06, 2002, 01:00 ET from Xilinx, Inc.

    LOS ANGELES, Oct. 6 /PRNewswire-FirstCall/ -- At the Audio Engineering
 Society (AES) show today, Gibson Guitar and Xilinx, Inc. (Nasdaq:   XLNX),
 announced a collaboration that resulted in the industry's first electric
 guitar to deliver true digital sound. Gibson developed a way, through their
 internally derived MaGIC digital transfer protocol, to take the traditional
 analog output from the guitar and convert it into a digital signal, providing
 real time high-fidelity digital audio to benefit both production and live
 performances. Gibson credits Xilinx's reprogrammable Spartan-IIE FPGAs as an
 enabling critical component in its groundbreaking guitar and plans to utilize
 FPGA chips in a variety of MaGIC-enabled applications. Xilinx's Spartan-IIE
 FPGA is the world's lowest cost programmable device available today.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20021006/SFSU001LOGO
              http://www.newscom.com/cgi-bin/prnh/20020822/XLNXLOGO )
     Gibson will offer MaGIC, an acronym for Media-accelerated Global
 Information Carrier, in every Gibson guitar within the next 12-18 months.
 MaGIC applies the digital technology invented for computer network products
 and adapts them to the audio network. This requires adaptability of the MaGIC
 standard, made possible by using a programmable versus fixed logic solution.
     "Multiple uses of MaGIC would not have been financially or technically
 possible using traditional ASIC fixed logic. An ASIC platform would have
 required the design to be re-spun each time a change was made," said Gibson
 Chairman and CEO Henry Juszkiewicz, who spearheaded MaGIC development. "The
 programmable nature of Xilinx FPGAs not only provided a flexible high
 performance design platform for Gibson, it also provided the low cost silicon
 solution we needed to make it happen."
     "Xilinx FPGA technology is helping to shape the future of the digital age
 by harnessing the flexibility of a programmable device at cost points
 available to consumer products," said Clay Johnson, vice president and general
 manager of the General Products division at Xilinx. "Gibson's bleeding edge
 MaGIC technology is a perfect example of our desire to bring the digital age
 to the consumer market."
     The programmability of Xilinx FPGAs also provides Gibson with the ability
 to achieve its vision of licensing its technology to other music and consumer
 product manufacturers for future product development. Gibson hopes to achieve
 this vision by licensing MaGIC free of charge so that it will be embraced as
 the standard not just in the music industry, but in home networking, home
 automation, and medical imaging markets as well.
     About MaGIC
     Despite dramatic advances in recent history, real-time high-fidelity
 digital audio has yet to permeate both production and live performance.
 Increasing demand has motivated little effort to apply modern network
 technology towards producing superior quality real-time audio devices, at low
 prices. MaGIC uses state-of-the-art technology to provide up to 32 channels of
 32-bit bi-directional high-fidelity audio with sample rates up to 192 kHz.
 Data and control can be transported 30 to 30,000 times faster than MIDI.
     About Xilinx Spartan-IIE FPGAs
     Since introducing Spartan more than four years ago, Xilinx has delivered
 four generations of devices, offering customers a low cost, programmable
 alternative to ASICs without NRE costs. In 2003, the company is on track to
 deliver a fifth generation of the Spartan Series, reaching even higher
 densities at significantly lower price points. With all family members
 shipping today using 300mm wafer technology, the Spartan-IIE family is
 delivering the lowest system cost solution in the industry today, and is the
 only true ASIC alterative FPGA solution available.
     About Gibson Guitar
     Gibson, founded in 1894, continues to be one of the most highly respected
 names in the musical instrument world. Gibson brand guitars are fully created
 and assembled in the U.S. Headquartered in Nashville, TN, Gibson Musical
 Instruments currently encompasses a large family of companies that make and
 sell the world's finest guitars, basses, banjos, mandolins, drums, keyboards,
 amplifiers, strings and accessories. For more information, please visit
     About Xilinx
     Xilinx, Inc. is the worldwide leader of programmable logic solutions.
 Additional information about Xilinx is available at www.xilinx.com.
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SOURCE Xilinx, Inc.