LOS ANGELES, Oct. 6 /PRNewswire-FirstCall/ -- At the Audio Engineering
Society (AES) show today, Gibson Guitar and Xilinx, Inc. (Nasdaq: XLNX),
announced a collaboration that resulted in the industry's first electric
guitar to deliver true digital sound. Gibson developed a way, through their
internally derived MaGIC digital transfer protocol, to take the traditional
analog output from the guitar and convert it into a digital signal, providing
real time high-fidelity digital audio to benefit both production and live
performances. Gibson credits Xilinx's reprogrammable Spartan-IIE FPGAs as an
enabling critical component in its groundbreaking guitar and plans to utilize
FPGA chips in a variety of MaGIC-enabled applications. Xilinx's Spartan-IIE
FPGA is the world's lowest cost programmable device available today.
Gibson will offer MaGIC, an acronym for Media-accelerated Global
Information Carrier, in every Gibson guitar within the next 12-18 months.
MaGIC applies the digital technology invented for computer network products
and adapts them to the audio network. This requires adaptability of the MaGIC
standard, made possible by using a programmable versus fixed logic solution.
"Multiple uses of MaGIC would not have been financially or technically
possible using traditional ASIC fixed logic. An ASIC platform would have
required the design to be re-spun each time a change was made," said Gibson
Chairman and CEO Henry Juszkiewicz, who spearheaded MaGIC development. "The
programmable nature of Xilinx FPGAs not only provided a flexible high
performance design platform for Gibson, it also provided the low cost silicon
solution we needed to make it happen."
"Xilinx FPGA technology is helping to shape the future of the digital age
by harnessing the flexibility of a programmable device at cost points
available to consumer products," said Clay Johnson, vice president and general
manager of the General Products division at Xilinx. "Gibson's bleeding edge
MaGIC technology is a perfect example of our desire to bring the digital age
to the consumer market."
The programmability of Xilinx FPGAs also provides Gibson with the ability
to achieve its vision of licensing its technology to other music and consumer
product manufacturers for future product development. Gibson hopes to achieve
this vision by licensing MaGIC free of charge so that it will be embraced as
the standard not just in the music industry, but in home networking, home
automation, and medical imaging markets as well.
Despite dramatic advances in recent history, real-time high-fidelity
digital audio has yet to permeate both production and live performance.
Increasing demand has motivated little effort to apply modern network
technology towards producing superior quality real-time audio devices, at low
prices. MaGIC uses state-of-the-art technology to provide up to 32 channels of
32-bit bi-directional high-fidelity audio with sample rates up to 192 kHz.
Data and control can be transported 30 to 30,000 times faster than MIDI.
About Xilinx Spartan-IIE FPGAs
Since introducing Spartan more than four years ago, Xilinx has delivered
four generations of devices, offering customers a low cost, programmable
alternative to ASICs without NRE costs. In 2003, the company is on track to
deliver a fifth generation of the Spartan Series, reaching even higher
densities at significantly lower price points. With all family members
shipping today using 300mm wafer technology, the Spartan-IIE family is
delivering the lowest system cost solution in the industry today, and is the
only true ASIC alterative FPGA solution available.
About Gibson Guitar
Gibson, founded in 1894, continues to be one of the most highly respected
names in the musical instrument world. Gibson brand guitars are fully created
and assembled in the U.S. Headquartered in Nashville, TN, Gibson Musical
Instruments currently encompasses a large family of companies that make and
sell the world's finest guitars, basses, banjos, mandolins, drums, keyboards,
amplifiers, strings and accessories. For more information, please visit
Xilinx, Inc. is the worldwide leader of programmable logic solutions.
Additional information about Xilinx is available at www.xilinx.com.
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SOURCE Xilinx, Inc.