Xilinx's Kristi Gloppen to Discuss the Significance of Online Communities to a Content Marketing Strategy
Gloppen is one of the featured presenters at Manufacturing Marketing Innovation 2013
GREENVILLE, S.C., April 3, 2013 /PRNewswire/ -- A vibrant online community, sustained by thoughtful, targeted content, as well as an energized, informed member base, can be the backbone of a brand or organization's content marketing strategy and escalate thought leadership to new levels.
Exploring the value of B2B communities, Kristi Gloppen, Sr. Manager of Web Marketing, Advertising, Social Media & Sales Enablement at Xilinx, will present at the upcoming Manufacturing Marketing Innovation 2013 event, scheduled for April 19th, 2013. Her 45-minute session, Addressing Common Business Challenges Through Online Communities, is sponsored by PR Newswire, and will begin at 10:55 a.m.
To learn more about Kristi's session, as well as the rest of the agenda, visit: http://www.enveritasgroup.com/news/manufacturing-marketing-innovation-2013/.
During her presentation, Kristi will draw on her experience managing the successful Xilinx-sponsored community, All Programmable Planet, the community for programmable solutions. She will not only address community best practices, but also discuss how it is a key component of their broader content marketing strategy and how robust communities have the potential to deliver quantifiable performance metrics and sales results.
"Since the launch of All Programmable Planet in May of 2012, Xilinx has been able to utilize the power of the community to shift industry perception, reach new prospects, as well as identify social influencers and brand advocates," noted Gloppen. "I look forward to sharing best practices to manufacturing marketers who also have to leverage content marketing in the B2B space."
All Programmable Planet is one of the many successful, award-winning communities built on DeusM's community platform. "DeusM's unique community platform has truly facilitated the shift of companies towards their role as online publishers," said Bob Seiler, SVP of Sales & Marketing for PR Newswire. "Covering such niche topics such as oncology nursing and LED lighting to more broad topics including urban planning and the future of the internet, we've seen these communities strengthen a brand's content marketing strategy, accelerate audience engagement and help differentiate a company from its competitors." DeusM and PR Newswire are both UBM plc companies.
Manufacturing Marketing Innovation 2013, presented by EnVeritas Group, Clemson University and PR Newswire, is a one-day event, gathering executives from across the Southeast to address the most relevant topics and trends affecting marketers today.
Xilinx is the world's leading provider of All Programmable FPGAs, SoCs and 3D ICs. These industry-leading devices are coupled with a next-generation design environment and IP to serve a broad range of customer needs, from programmable logic to programmable systems integration.
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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
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