SAN MATEO, Calif., Aug. 10, 2015 /PRNewswire/ -- XOJET, a private on-demand jet charter company, has chosen Marketo's Marketing Engagement Platform to communicate on a one-to-one level with its customer base and create better synergy between marketing and sales.
XOJET caters to a niche audience of individuals and enterprise businesses looking for a high-end, luxurious flying experience. The company sought a solution that was going to help it to deliver personalized and meaningful content to customers and prospects while maintaining its upscale brand persona. A key objective for the team was to make sure the company's overall brand presence aligned with discerning clientele they serve.
XOJET chose Marketo for the platform's ability to better align its sales and marketing teams through an intuitive and high-efficiency solution. In addition, the company will use Marketo to drive thoughtful conversations with its audience, with the aim of deepening client relationships. XOJET plans to transform the way it conducts marketing by segmenting conversations with individuals based on their interests and interactions with the brand.
"Marketo is the solution that best aligns with how XOJET wants to serve its clients," said Shari Jones, chief marketing officer of XOJET. "From flying in the air to receiving an email, we want to ensure we are providing our clients with a personalized and sophisticated experience. Marketo will allow us to get a 360-degree view of our marketing programs and better manage the conversations happening with our audience."
XOJET, a TPG portfolio company founded in 2006, has become the industry's premier private aviation services company, serving more than 5,000 clients worldwide. Our unique business model combines the flexibility of on-demand flying with a world-class service and operations infrastructure that is dedicated to providing the highest levels of client service at every point of their travel experience. We create custom flight solutions for businesses and individuals, with a focus on serving the most sophisticated private aviation flyers from finance, technology and entertainment sectors. XOJET's commitment to safety leadership has earned the highest safety ratings in the industry. XOJET is the only business aviation provider to rank either #1 or #2 in all twelve ARG/US Platinum safety-rating categories. XOJET is the first and only private aviation operator to enable its entire fleet of Citation X and Challenger 300 jets with complimentary in-flight Wi-Fi Internet connectivity. XOJET is also an active member of the National Air Transportation Association (NATA) Presidents Council. For more information, please visit www.xojet.com.
Marketo (NASDAQ: MKTO) provides the leading marketing software and solutions designed to help marketers master the art and science of digital marketing. Through a unique combination of innovation and expertise, Marketo is focused solely on helping marketers keep pace in an ever-changing digital world. Spanning today's digital, social, mobile and offline channels, Marketo's Engagement Marketing Platform powers a set of breakthrough marketing automation and marketing management applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo's applications are known for their ease-of-use, and are complemented by the Marketing Nation®, a thriving network of more than 450 third-party solutions through our LaunchPoint® ecosystem and over 50,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing partner to more than 4,100 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.