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    BEIJING, Aug. 20 /Xinhua-PRNewswire/ -- Xinhua PR Newswire ("XPRN"),
 China's leading press release distribution provider, announced today that
 its Beijing office is to provide global distribution services around the
 clock. The decision makes XPRN the first domestic company to provide
 24-hour distribution services to enterprises and organizations in China.
 From now on, clients will have the ability to send their news, be it a
 press release, photo or multimedia story, to overseas media, investors and
 the general public at any time day or night.
     (Logo: http://www.newscom.com/cgi-bin/prnh/20040910/XINHUALOGO )
     According to managing director John Williams, "The move to 24 hour
 editorial operations is expected to be of great benefit to local Chinese
 and international users of Xinhua PR Newswire. For one, it removes the
 problem that often arises with various time zones. Now we can send releases
 directly from China at any hour of the day or night. For another, our
 editorial staff is bilingual (English and Mandarin), thereby allowing easy
 use by westerners who are looking to reach the Chinese media. Initially, we
 will offer the round the clock service five days per week and will extend
 it to seven as the need calls for it. At our current rate of growth, that
 should happen rather quickly."
     Mr Yujie Chen, Director of XPRN China, said, ''We are very excited by
 this expansion of our business hours. We are constantly trying to find new
 ways to enhance our service offerings to our clients. Following on from our
 recent launch of our Mainland photo distribution services and Chinese
 ProfNet, this is the latest move in our effort to meet the needs of our
 fast growing, and increasingly diverse, client base.''
     With preparations completed, all Greater China clients of XPRN can now
 take advantage of this new service.
     About Xinhua PR Newswire
     Xinhua PR Newswire is a marketing alliance created by Xinhua Finance
 and PR Newswire. Xinhua PR Newswire assists companies and organizations in
 Asia with cost effective means to send news and information to the media,
 general public and investment community in China, Asia and the rest of the
 world. Xinhua PR Newswire distributes press releases to 135 countries and
 regions in 30 languages by leveraging PR Newswire's global news
 distribution networks and the latest in communications technology. Xinhua
 PR Newswire also provides targeting and measurement services in Asia. Visit
 http://www.xprn.com for further information.
     For more information, please contact:
 
      Tracy Jia
      Client Services Manager
      Xinhua PR Newswire
      Tel:   +86-10-5864-5289
      Fax:   +86-10-5879-7150
      Email: tracy.jia@xinhuaprnewswire.com
 
 

SOURCE Xinhua PR Newswire