XS Changes Name to City Link



09 Sep, 1997, 01:00 ET from City Link

    FORT LAUDERDALE, Fla., Sept. 9 /PRNewswire/ -- XS magazine, the leading
 news, arts and entertainment weekly in Broward and Palm Beach counties, is
 changing its name to City Link to better reflect its content and the market it
 serves.
     The name change takes place on Wednesday, Sept. 10.
     Since it started in 1991, XS has taken steps to keep pace with the growth
 and development of South Florida and of its readers, including many content
 changes.
     "City Link has a different perspective now than it did six and a half
 years ago," said Stephen Wissink, editor and publisher of City Link.  "It's
 more sophisticated to the point where it can be viewed more as a city magazine
 than as a capital 'A' alternative publication."
     The changes in the paper are reflected in its new name, City Link, which
 emphasizes the publication's link to the communities it serves and positions
 it as a source of information about South Florida news and entertainment.
     The paper's name change comes after months of research that included focus
 groups and telephone surveys.
     "The name XS no longer reflected the content of the paper," Wissink said.
 "There were many who thought it was something different from what it really
 was."
     With the name change will come some additional content improvements,
 including a new look, columns by T.M. Shine and Michael Farver and
 improvements in restaurant and recreation coverage.
     "This will be good for our readers and our advertisers," Wissink said.
     City Link has a weekly readership of more than 90,000 and is distributed
 free in Broward County and South Palm Beach County.  It is published by Gold
 Coast Publications, a subsidiary of the Fort Lauderdale-based Sun-Sentinel
 Company.
 
 

SOURCE City Link
    FORT LAUDERDALE, Fla., Sept. 9 /PRNewswire/ -- XS magazine, the leading
 news, arts and entertainment weekly in Broward and Palm Beach counties, is
 changing its name to City Link to better reflect its content and the market it
 serves.
     The name change takes place on Wednesday, Sept. 10.
     Since it started in 1991, XS has taken steps to keep pace with the growth
 and development of South Florida and of its readers, including many content
 changes.
     "City Link has a different perspective now than it did six and a half
 years ago," said Stephen Wissink, editor and publisher of City Link.  "It's
 more sophisticated to the point where it can be viewed more as a city magazine
 than as a capital 'A' alternative publication."
     The changes in the paper are reflected in its new name, City Link, which
 emphasizes the publication's link to the communities it serves and positions
 it as a source of information about South Florida news and entertainment.
     The paper's name change comes after months of research that included focus
 groups and telephone surveys.
     "The name XS no longer reflected the content of the paper," Wissink said.
 "There were many who thought it was something different from what it really
 was."
     With the name change will come some additional content improvements,
 including a new look, columns by T.M. Shine and Michael Farver and
 improvements in restaurant and recreation coverage.
     "This will be good for our readers and our advertisers," Wissink said.
     City Link has a weekly readership of more than 90,000 and is distributed
 free in Broward County and South Palm Beach County.  It is published by Gold
 Coast Publications, a subsidiary of the Fort Lauderdale-based Sun-Sentinel
 Company.
 
 SOURCE  City Link