Company Welcomes New Shareholders; Significantly Increases Online Presence

BEIJING, Dec. 4 /PRNewswire-Asia-FirstCall/ -- Xinhua Sports & Entertainment Limited (Nasdaq: XSEL; "XSEL"), a leading sports and entertainment media company in China, announced today that it has entered into an agreement to acquire NuCom Online Corporation ("NuCom"). NuCom is a leading sports media company which owns China's largest sports portal, NuBB (http://www.nubb.com ). As a result of the transaction, shareholders of NuCom including KPCB China will become shareholders of XSEL.

Launched in August 2005, NuBB provides quality and popular broadband sports content, including live and delayed NBA games and highlights, and has one of the largest online sports communities in China with over 8 million registered users, 1.5 million average daily click-thru of video highlights, and over 15 million monthly unique visitors. The NuBB sports portal is the most advanced and robust sports site in China with functionality that includes fantasy sports, live chat rooms, daily updated sports news and events.

NuCom also currently possesses an internet broadband broadcasting license in China, which allows streaming live content on the internet, and is among only 23 non-government affiliated companies to have attained this license by the State Administration of Radio, Film and Television of China ("SARFT").

Under the terms of the transaction, NuCom is valued at US$27.6 million. XSEL will issue approximately 8.5 million American depositary shares, (or "ADS") valued at US$1.83 per ADS. An additional 6.6 million ADS will be issued only if NuBB achieves certain revenue targets for 2010 and 2011. Management believes NuBB may generate average annual net income of US$2.3 million for the period between 2010 to 2012.

"XSEL is excited to welcome KPCB China as a new shareholder to the Company," said Ms. Fredy Bush, XSEL CEO. "NuBB gives XSEL a large internet presence which greatly enhances our overall sports media platform."

"We are very excited to see the joining of these two companies and look forward to the many new opportunities that will arise as a result," said Tina Ju, Managing Partner of KPCB China. "NuCom will further enhance XSEL's position in China's media industry and will create unparalleled choices for consumers, while also creating long-term value for shareholders of both companies which are consistent with our investment philosophy."

Upon the closing of the transaction, Mr. Allen Hsu will join XSEL as a new independent director of the board. Mr. Allen is Chairman of Pac-Link Management Corporation, a Taiwan-based venture capital firm founded in 1998, which currently manages a portfolio of US$430 million with a focus on IC design, semi-conductor, telecommunication, LED, and clean energy companies. In addition, Mr. Hsu also serves as Deputy Managing Director of the Yulon Group, a leading Taiwanese conglomerate involved in textiles and automobile manufacturing, and is responsible for the Group's business diversification and investment.

Ms. Bush added, "We welcome Mr. Allen Hsu as a new Director. XSEL sees significant synergies between our two organizations with XSEL's ability to sell advertising combined with NuBB's advanced technology, significant traffic and online membership. In addition, we believe adding an e-commerce component such as sports products to a site where there are 8 million registered users represents a considerable opportunity for a new revenue stream in the near future."

Transaction Details

XSEL will issue approximately 17 million common shares to the shareholders of NuCom (equivalent to 8.5 million American depositary shares, or "ADS") and valued at $0.915 per common share, or $1.83 per ADS. An additional 13.2 million common shares (equivalent to 6.6 million ADS) will be issued if NuBB achieves certain revenue targets for 2010 and 2011.

About XSEL

Xinhua Sports & Entertainment Limited ("XSEL"; NASDAQ: XSEL) is a leading sports and entertainment media company in China. Catering to a vast audience of young and upwardly mobile consumers, XSEL is well-positioned in China with its unique content and access. Through its key international partnerships, XSEL is able to offer its target audience the content they demand -premium sports and quality entertainment. Through its Chinese partnerships, XSEL is able to deliver this content across a broad range of platforms, including television, the Internet, mobile phones and other multimedia assets in China. Along with its integrated advertising resources, XSEL offers a total solution empowering clients at every stage of the media process linking advertisers with China's young and upwardly mobile demographic.

Headquartered in Beijing, the company employs more than 1,000 people and has offices and affiliates in major cities throughout China including Beijing, Shanghai, Guangzhou, Shenzhen and Hong Kong. Xinhua Sports & Entertainment Limited shares are listed on the NASDAQ Global Market (NASDAQ: XSEL). For more information, please visit http://www.xsel.com .

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Among other things, any quotations from management in this announcement contain forward-looking statements. Statements that are not historical facts, including statements about XSEL's beliefs and expectations are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties that could cause actual results to differ materially from those contained in any forward-looking statements. Potential risks and uncertainties include, but are not limited to, risks outlined in XSEL's filings with the U.S. Securities and Exchange Commission, including its annual report on Form 20-F. All information provided in this press release is as of the date hereof, and XSEL undertakes no duty to update such information, except as required under applicable law.

    For more information, please contact:

    Media Contact
     Joy Tsang
     XSEL
     Phone: +86-10-8567-6050; +86-136-2179-1577
     Email: joy.tsang@xsel.com

    IR Contact
     Edward Liu
     XSEL
     Phone: +86-10-8567-6061
     Email: edward.liu@xsel.com

     Howard Gostfrand
     American Capital Ventures
     Phone: +1-305-918-7000; toll free +1-877-918-0774
     Email: info@amcapventures.com

SOURCE Xinhua Sports & Entertainment Limited

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RELATED LINKS
http://www.xsel.com
http://www.nubb.com