Xumo Launches Smart TV Video Advertising Software Development Kit
Smart TV App Developers Can Now Monetize Their Video Content with High-Definition Targeted Video Ads
IRVINE, Calif., Sept. 5, 2013 /PRNewswire/ -- Xumo, LLC (www.xumo.com), a member and sponsor of the Smart TV Alliance, is announcing the general availability of its Smart TV Advertising Software Development Kit (SDK) that allows Smart TV app developers to easily monetize their applications with high-quality video ads.
Marking Xumo's expansion into the application space, Xumo's SDK enables the efficient and easy integration of video ads into video-on-demand (VOD) and linear stream content. Developers can place video ads, from the network of their choice, into their HTLM5 applications before or in the middle of video content.
"This is the first of many robust ad units Xumo will deliver for application developers and Smart Television manufacturers," says Colin Petrie-Norris, CEO of Xumo. "This opens up a world of exciting monetization possibilities for TV app developers – and lays the foundation for full ad interactivity, social functionality as well as audio and traditional display ad support."
Join Xumo at the Smart TV Alliance Developer Conference at IFA in Messe Berlin on Sept. 6 to learn more about video advertising SDKs. Xumo will also be presenting on the state of Smart TV advertising and sharing recommendations for how the industry can achieve TV-like revenues (VIP Lounge 1, 18:00).
Since 2011, Xumo has been delivering ads directly into the firmware of leading television user interfaces. Learn more about the Xumo SDK at www.xumo.com/sdk.
About Xumo, LLC
Xumo is a connected TV technology platform providing advanced advertising and content services to device manufacturers, developers. The Xumo platform can power both Over-The-Top (OTT) broadcast and Video-On-Demand (VOD) white-label solutions with dynamic ad insertion, content recommendations and social functionality. Leveraging technological advancements through which living room devices have become both connected and aware, Xumo offers multiple ways to reach, engage, and monetize consumers within the home.
SOURCE Xumo, LLC
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