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Yahoo and Virgin Mobile USA Announce Strategic Partnership
Companies To Launch Yahoo! Mail and Yahoo! Messenger, Enhancing Messaging
Offer for Virgin Mobile Customers
SUNNYVALE, Calif. and WARREN, N.J., March 28 /PRNewswire/ -- Virgin
Mobile USA, the nation's leading wireless youth network and Yahoo! (Nasdaq:
YHOO), a leading global Internet company, today announced a new strategic
partnership to make a variety of Yahoo!'s popular mobile services available
to Virgin Mobile's more than 4.6 million customers.
(Logo: http://www.newscom.com/cgi-bin/prnh/20061010/NYTU040LOGO )
The agreement will launch Yahoo! Mail and Yahoo! Messenger in early
April available through Virgin Mobile's Email & IM offerings. These
applications will be available for download on several of Virgin Mobile's
handsets including the Switch_Back and Cyclops and will be preloaded on
selected future phones. Yahoo! Mobile Web will also be prominently featured
in Virgin Mobile USA's Surf the Web service beginning in April.
"In expanding the messaging features for our customers, it is critical
to include access to these tremendously valuable applications from Yahoo!,"
said Dominick Tolli, vice president, mobile data services for Virgin Mobile
USA. "Our customers take advantage of a variety of ways to communicate with
friends and family from their cell phones and the Yahoo! option will make
that easier and more efficient." Virgin Mobile today announced new
cross-messaging pricing plans that will launch in April and will include
the Yahoo messaging options as part of the packages.
"Yahoo! is excited to partner with Virgin Mobile to bring our
innovative services to consumers' fingertips," said Bruce Stewart, vice
president, business development, Yahoo!. "By bringing our powerful and fun
services to the mobile phone, we can give Virgin Mobile customers the great
mobile Internet experience they want."
The companies will also make additional mobile services from Yahoo!
available on Virgin Mobile handsets in the coming months, including
Yahoo!'s range of SMS services such as search and messaging.
About Virgin Mobile USA, LLC
The nation's leading wireless youth network, Virgin Mobile USA provides
more than 4.6 million customers with the most flexibility and choice in
wireless products and services without long-term contracts. Voice pricing
plans range from monthly options with unlimited nights and weekends to
by-the-minute offers, allowing consumers to adjust how and what they pay
according to their needs. Virgin Mobile's full slate of smart, stylish and
affordable handsets, including the popular Switch_Back and Slice, are
available at more than 35,000 retail locations nationwide and online at
www.virginmobileusa.com, with Top-Up cards available at more than 130,000
locations.
Virgin Mobile USA's network services are provided on the Nationwide
Sprint PCS Network, and the company is a joint venture between Sir Richard
Branson's Virgin Group and Sprint Nextel. J.D. Power and Associates has
ranked Virgin Mobile highest in customer satisfaction among wireless
prepaid services, and its own customers report a 94% satisfaction rate.
Proud of its charitable and environmental programs, Virgin Mobile donates
5% of profits from downloadable content to The RE*Generation, its
pro-social initiative to help millions of at-risk and homeless teens; and
provides postage-paid return envelopes in every new package for customers
to recycle old phones.
About Yahoo!
Yahoo! Inc. is a leading global Internet brand and one of the most
trafficked Internet destinations worldwide. Yahoo!'s mission is to connect
people to their passions, their communities, and the world's knowledge.
Yahoo! is headquartered in Sunnyvale, California.
Yahoo! and the Yahoo! logos are trademarks and/or registered trademarks
of Yahoo! Inc. All other names are trademarks and/or registered trademarks
of their respective owners.
SOURCE Virgin Mobile USA
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