Y'all Come On Down -- Southern Hospitality to Bring a Taste of Memphis to New York City

Owner Eytan Sugarman along with friends Trace Ayala and Justin Timberlake

Hosted The Opening of New Barbeque Restaurant and Bar on Manhattan's Upper

East Side

Jul 23, 2007, 01:00 ET from Southern Hospitality

    NEW YORK, July 23 /PRNewswire/ -- Crab and Corn Fritters. Red Beans and
 Rice with Sausage. Homemade Buttermilk Biscuits & Sawmill Gravy. Fried
 Green Tomatoes with Remoulade. Memphis Spare Ribs with all the "fixins".
 Southern Hospitality, a new restaurant and bar located on 1460 Second
 Avenue at 76th Street, will give New Yorkers their first taste of authentic
 Southern cuisine north of the Mason-Dixon Line.
     True Southern home-style cooking is nearly impossible to come by in
 these parts, but the best barbeque in the country just moved a little
 closer to home. Southern Hospitality will treat patrons to a tantalizing
 menu of Southern cooking, capturing the taste and spirit of Ayala and
 Timberlake's hometown of Memphis, Tennessee.
     "Southern Hospitality's menu and interior design embody the best of the
 South while catering to discerning New Yorkers," said owner Eytan Sugarman.
 "Our Memphis BBQ restaurant and bar will delight diners and show the true
 meaning of "southern hospitality."
     Executive Chef Mike Decker, a Master Butcher and former head chef for
 the Del Frisco brand, has conceptualized a traditional menu for Southern
 Hospitality, artfully blending the freshest ingredients with classic
 Southern recipes. Decker's signature dishes will include Chicken Fried
 Steak with creamy horseradish mashed potatoes and gravy, St. Louis Ribs
 with Carolina Cole Slaw, and BBQ Smoked Shrimp with Aunt Ruby's Potato
 Salad. Inspired by Timberlake's grandmother, the desert menu features
 homemade treats such as Peach Cobbler, Blueberry Crunch Cake, and Pecan
     Southern Hospitality's decor, designed by acclaimed artist Roy Nacham,
 brings the classic elegance of the Old South, instantly charming diners
 looking for an upscale-yet-comfortable ambience in which to "dig in."
     And nothing says BBQ better than a summer happy hour. Prior to dinner,
 or just for a little after work release, Southern Hospitality will offer
 nightly drink specials that customers will enjoy while watching their
 favorite sports teams on any of the 10 flat screen TV's throughout the
 restaurant and bar. In addition to the 8-foot-long Beer Pong table, three
 classic arcade-sized video games will available to play. Signature
 cocktails include the Velvet Elvis made with Jack Daniels, Chambord and a
 splash of sour mix, All Shook Up with Stoli Vanilla, Cointreau and
 pineapple shaken and garnished with a lime and the Tennessee Tea with Jack
 Daniels and Cointreau mixed with sweet and sour and touch of cola.
     Upon entering the restaurant, patrons will discover one-of-a-kind
 conversation pieces from a bygone era. The 30-foot long bar originated from
 an 1,800-year-old Sinker Cyprus tree that was knocked down by Hurricane
 Katrina. The interior boasts a 13' by 9' foot oil painting of Elvis Presley
 and vintage photos of BB King, Jerry Lee Lewis, and Johnny Cash. The
 interior walls and banquet tables are constructed from red cypress wood
 taken from an Alabama home built in the 1860s.
     Located at 1460 Second Avenue at 76th Street, Southern Hospitality is
 an authentic Memphis BBQ restaurant and bar boasting traditional Southern
 specialties ranging from Chicken Fried Steak to Pulled Pork and Wings of
 the South. Open from 7pm - 4am, Monday through Friday, and Saturday and
 Sunday from 11am- 4am this 3,000-square-foot, 135-seated establishment has
 retained Executive Chef Mike Decker to bring Memphis charm to New York
 City. http://www.southernhospitalitybbq.com

SOURCE Southern Hospitality