SOUTH DEERFIELD, Mass., July 23, 2012 /PRNewswire/ -- The Yankee Candle Company, Inc., the world's largest manufacturer of premium scented candles, today announced that Brad Wolansky has joined the company in the newly created role of President of Direct and Chief Marketing Officer (CMO). His appointment is part of a strategic initiative focused on building the company's brands, expanding the digital platform and accelerating growth of its Direct to Consumer business.
"In the past year, we have energized our Yankee Candle branding effort driven by better understanding our customer and what she wants and needs," said Harlan Kent, chief executive officer, The Yankee Candle Company, Inc. "Part of this strategic effort revolves around bringing in world class Direct talent. Brad has successfully grown leading retail brands and is the ideal person to spearhead both our marketing and direct business to help us achieve our growth goals."
Wolansky comes to Yankee Candle with more than 25 years of experience with marquis brands in digital and direct marketing channels. He has a proven track record building successful internet businesses and has been at the forefront of brand building in the digital space. In his new role, Wolansky is responsible for building the company's branding efforts across all channels through unique and compelling marketing communications. He will lead the company's digital branding and e-commerce efforts to drive sales. Wolansky will report to Kent and have responsibility for the Consumer Direct, Creative, Marketing, Public Relations and Social Media teams.
"I was immediately attracted to this unique opportunity to work with a company that's known for its rich heritage and market leadership," said Wolansky. "I'm looking forward to helping Yankee Candle become a major force in the Digital space and achieve its profitable growth potential."
Most recently, Wolansky served as the CEO of The Golf Warehouse, a web based business owned by Redcats. Prior to that he was the vice president global e-commerce at The Orvis Company where he also held several senior merchandising positions.
About Yankee Candle
The Yankee Candle Company, Inc. is the leading designer, manufacturer, wholesaler and retailer of premium scented candles, based on sales, in the giftware industry. Yankee Candle has a 42-year history of offering distinctive products and marketing them as affordable luxuries and consumable gifts. The Company sells its products through a North American wholesale customer network of approximately 28,500 store locations, a growing base of Company owned and operated retail stores (554 Yankee Candle Stores located in 46 states and 1 province in Canada as of March 31, 2012), direct mail catalogs, and its Internet website (www.yankeecandle.com). Outside of North America, the Company sells its products primarily through its subsidiary, Yankee Candle Company (Europe), Ltd., which has an international wholesale customer network of approximately 6,000 store locations and distributors covering a combined 57 countries.
The Yankee Candle Company, Inc.
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SOURCE The Yankee Candle Company, Inc.