Latest Version of Spongecell Allows Marketers to Better Engage Customers By

Targeting Individual Preferences

    LOS ANGELES and SAN FRANCISCO, Nov. 12 /PRNewswire/ -- One of the
 largest independent film distributors in North America, Yari Film Group
 (YFG) saw an extraordinary 40 percent of people opt-in for information on
 the new movie screening of The Final Season through the use of Spongecell,
 a popular web- based marketing software that allows brands to better reach
 and engage their target audience.
     "Spongecell's media enhanced event pages enabled our studio to engage
 nearly half of all visitors to The Final Season screening website," said
 Matt Gilhooley, director of Online Operations, Yari Film Group. "It was
 amazing to see how Spongecell converted people's online interest into
 offline attendance. By creating a promotional call-to-action, we saw a
 phenomenal response. We look forward to using Spongecell in future
 interactive marketing campaigns."
     Spongecell's features enabled YFG to target and personalize its
 communications; track individual interaction with the event and
 continuously promote virally to the film's target audience. More
 significantly, Spongecell's functionality allowed all invitations,
 responses, comments, reminders and forwards to be automatically sent and
 tracked, while maintaining the film's branding.
     "The extraordinary success of YFG's The Final Season screenings
 demonstrates the marketing potential Spongecell provides to brands,
 promoters and anyone doing business online," said Ben Kartzman, president,
 Spongecell. "Our web-based marketing tool is a perfect way to create a
 dialog and a relationship between individuals and brands. With our powerful
 tracking tools, users can better target, engage and grow their market
 share. In the end, it all comes down to turning interest into
 participation.
     "Our clients asked for enhanced tools for targeting different audience
 segments, so we've recently released a new suite of features to better
 engage consumers."
     The newest version of Spongecell, launched today, automatically tags
 every person based on the type of sale, event, promotion or activity they
 encounter -- from concert tours, one-day sales, store opening, etc. -- as
 well as what actions they took - such as adding the event to a personal
 calendar, inviting friends, setting reminders or opening emails. This
 detailed tracking information allows companies to better create
 personalized marketing messages for each consumer based on their unique
 interests and behavior. Unlike other services, Spongecell empowers
 individuals to select how they receive the message -- whether by SMS,
 email, blogs or web-based calendars such as Outlook or Yahoo!
     For more information about Spongecell, please email
 sales@spongecell.com or call 888-680-7999.
     About The Yari Film Group:
     Founded in 2002, The Yari Film Group has established itself as one of
 the most successful independent film companies in Hollywood, with over 30
 films produced over the last three years. Casting top-tier talent in
 compelling projects with consumer appeal, the company is dedicated to
 ensuring creative freedom for its filmmakers. Currently, YFG is shooting
 the irreverent high school comedy "The Sophomore" starring Mischa Barton
 and Reece Thompson with Bruce Willis. The company's credits include Oscar
 2005 Best Picture Winner "Crash," "Dave Chappelle's Block Party," The
 Pierce Brosnan-starrer "The Matador," "Thumbsucker," "Hostage", "A Love
 Song for Bobby Long," "The Hoax" starring Richard Gere, "The Illusionist"
 starring Edward Norton, Jessica Biel, and Paul Giamatti and "The Painted
 Veil," starring Edward Norton and Naomi Watts.
     About Spongecell
     Spongecell is a web-based software application that creates direct,
 one-on-one engagement between brands and consumers and converts interest
 into participation in online and offline sales, events, promotions, and
 activities. Spongecell has been used successfully by Oprah Winfrey, Lucky
 Jeans, Yari Film Group, Flavorpill.com, and Shakira, among others. Founded
 in 2005, the company is funded by Halo Venture Partners, The Interpublic
 Group of Companies (IPG) and the Pilot Group. For more information, go to
 www.spongecell.com.
     Spongecell is a trademark of Spongecell LLC. All other names are
 properties of their respective owners.
     CONTACT:  Yin Chang / Susan Austin
               Phoenix Marketing Communications
               973-748-4878 / 646-345-0138
               yin@fiercebird.com /susan@fiercebird.com
 
 

SOURCE Spongecell

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