TIANJIN, China, Dec. 10 /PRNewswire-Asia-FirstCall/ -- Yayi International Inc. (OTC Bulletin Board: YYIN) ("Yayi International" or "the Company"), the leading producer and distributor of premium goat milk formula products for infants, toddlers, young children, and adults in the People's Republic of China, today announced that it has engaged Trout & Partners Ltd. ("Trout"), a U.S.-based marketing strategy consultancy with a strong presence in China, to assist the Company in refining its product positioning and marketing strategy.

The Company is currently working together with Trout to streamline its product portfolio and refine its brand image in order to position and strengthen its "Milk Goat" brand as the premium goat milk brand throughout China.

Trout has a proven track record in China of transforming regional Chinese brands into nationally recognized names -- becoming industry leaders. According to Trout's positioning strategy, a product needs to win the hearts and minds of consumers in order to become the leading brand. Trout helps companies find the right positioning of a given product. One of Trout's principal success stories in China involved building Wanglaoji, a Chinese herbal tea brand, from a regional brand with limited sales in South China into the best selling canned beverage throughout China in 2007 and 2008, with almost 25% market share in terms of sales revenue, according to China Industrial Information Issuing Center under the National Bureau of Statistics of China. With the help of Trout, Wanglaoji's sales skyrocketed from approximately RMB100 million (US$14.6 million) in 2002 to an estimated RMB5 billion (US$732 million) in 2007, based on local media reports. Wanglaoji is a privately owned company and is not required to provide public information about its financials.

Globally, Trout has long built its name by advising a diverse clientele of internationally recognized consumer brands, for example, Apple, Mead Johnson, Nestle and General Mills.

"We are pleased to have Trout help us implement fresh and innovative positioning strategies in order to further develop "Milk Goat" into a household brand name and to support our growth strategy. With their successful track record in China in building Chinese brands into industry leaders, we are confident that they are Yayi's best partner for this task. As a result of this cooperation, we expect to launch new marketing campaigns next year to enhance our brand image among consumers," said Ms. Li Liu, Chief Executive Officer of Yayi International. "We believe the partnership with Trout is an important step for our Company in paving the way for sustainable growth."

About Trout & Partners, Ltd.

Trout & Partners, Ltd. is a consulting firm founded by Jack Trout, who is recognized as the world's foremost marketing strategist with more than forty years of experience. His concept of positioning has become the world's #1 business strategy. Together with other consultants, Mr. Trout has created an international network of consultant boutiques which offer preeminent skills and hands-on experience in the implementation of positioning strategies. The firm is headquartered in Old Greenwich, CT with 24 offices in Asia Pacific, South America, Europe, Australia and Africa.

About Yayi International

Yayi International is the first mover and the leading producer and distributor of premium goat milk formula products for infants, toddlers, young children, and adults in the People's Republic of China. Its current formula product lines are targeted at the premium market segment and health-conscious consumers. The Company's distribution network comprises of approximately 3,600 retail points including infant-maternity store chains, supermarkets, and drug stores as well as catalogue sales across China.

Forward-looking Statements:

This press release contains certain statements that may include 'forward-looking statements'. All statements other than statements of historical fact included herein are 'forward-looking statements'. These forward looking statements are often identified by the use of forward-looking terminology such as 'believes,' 'expects' or similar expressions, involve known and unknown risks and uncertainties. Although the Company believes that the expectations reflected in these forward-looking statements are reasonable, they do involve assumptions, risks and uncertainties, and these expectations may prove to be incorrect. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company's periodic reports that are filed with the Securities and Exchange Commission and available on its website ( http://www.sec.gov ). All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.

    For more information, please contact:

    Company Contact:
     Ms. Tong Li, Chief Financial Officer
     Tel:   +86-22-5869-1668
     Email: litong9955@yahoo.com.cn

    Investor Relations Contact:
     Mr. Crocker Coulson, President
     Tel:   +1-646-213-1915 (NY office)
     Email: crocker.coulson@ccgir.com

SOURCE Yayi International Inc.

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