YeePay Launches Online Merchant Competition

Nov 16, 2007, 00:00 ET from

    BEIJING, Nov. 16 /Xinhua-PRNewswire/ -- YeePay, a leading provider of
 integrated e-payment services in China, announced the launch of a new
 merchant competition marketing program aimed to promote ecommerce and
 online payment adoption. The competition will feature winning merchants
 directly voted by Internet users.
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     The idea of public vote competitions is not new in China. There have
 been many popular talent shows, such as the hugely successful Super Girls
 singing competition, which was loosely based on American Idol. But
 competition of ecommerce merchants is the first of its kind in China. Any
 online merchants who use YeePay's payment service can participate the
 competition as contestants. Some of YeePay's well-known merchants include
 EachNet (eBay China), Dang Dang, Bertelsmann, Skype, Shanda Entertainment,
 Kingsoft. Internet users can vote for their favorite online merchants based
 on several criteria: user interface and overall online shopping experience,
 selection of merchandise and prices, payment options and security, delivery
 speed and customer service quality. YeePay has also assembled a Board of
 Experts with its members coming from the co-organizers of the competition.
 The Experts will act as judges to critique on the participating merchants,
 to guide the users and facilitate the voting. The final winners will be
 announced in January 2008, the winning merchants will receive the awards
 from YeePay, as well as marketing dollars to promote online payment
     The merchant competition is also backed by many co-organizers including
 China Internet Society, China Electronic Commerce Association, Industrial
 and Commercial Bank of China (ICBC), China Merchants Bank,,, Red Cross, Internet Weekly, BQ (magazine), Life Style (magazine),
 iResearch and DFJ Dragon Funds.
     Online payment has been one of the fastest growing markets in China,
 the total transaction volume is expected to reach 100 billion RMB ($13.3B)
 in 2007, almost 200% increase over the previous year. YeePay's merchant
 competition marks the beginning of a new approach by combing the elements
 of entertainment with ecommerce. Now e-payment service can bring more
 values to merchants, not only by facilitating online transactions, but also
 by providing an effective marketing tool.
     About YeePay
     YeePay is a leading e-payment service provider in China, with a mission
 to provide better e-payment solutions and value-added financial services
 through technology and innovation. Headquartered in Beijing, China, YeePay
 also has branch offices in Shanghai, Guangzhou, Chengdu and Hohhot. As the
 first company in China to provide a single platform integrating both online
 and offline electronic payments, YeePay's innovative solutions enable
 consumers and businesses to make and receive payments over the Internet,
 mobile and telephone securely, conveniently and cost effectively. YeePay
 has formed strategic partnerships with major banks in China. YeePay's
 customers include leading internet companies and ecommerce websites as well
 as many merchants in traditional industries, such as EachNet, Baidu, TOM
 Online, Shanda, KingSoft, DangDang, eLong, GoMe Electronics and China
 Unicom. YeePay was recognized as the "Best Payment Platform" by the China
 eCommerce Association and one of the "China Internet 100 Companies/Top 50
 Innovators" by the China Internet Society.
     For more information about YeePay, please visit
     For more information, please contact:
      Chen Yu
      Tel:   +86-10-6561-0168 x136
      Fax:   +86-10-6561-0167
      Cell:  +86-137-0111-0519