PORTLAND, Ore., Aug. 29 /PRNewswire-FirstCall/ -- YoCream
International, Inc. (Pink Sheets: YOCM) was approved by the National Yogurt
Association (NYA) to use the Live and Active Culture (LAC) Seal on the
Company's nonfat frozen yogurts on August 17, 2007. As a pioneer in the
frozen yogurt industry, YoCream has been committed to producing genuine
yogurt products since 1977. YoCream's management decided that now is the
right time to join forces with the NYA to promote the benefits of frozen
"Consumers are becoming more sensitive to whether they are receiving a
true cultured product and rightly so," stated John Hanna, CEO and Chairman
of the Board of YoCream. "We'd like all manufacturers of what claims to be
frozen yogurt to meet the standards set forth by the NYA." YoCream produces
all of its products in their dairy and manufacturing plant as opposed to
utilizing co-packers. "We assure high live active culture counts in our
frozen yogurt by means of a careful inoculating and incubating process,"
continued Hanna. "This method allows us to create true frozen yogurts that
also qualify for the Live and Active Cultures Seal."
The NYA requires frozen yogurt to contain 10 million (10,000,000) CFUs
(colony forming units) of active cultures per gram, at the time of
manufacture, of the two cultures required to make yogurt. YoCream's nonfat
frozen yogurt meets and exceeds the requirements with culture counts in the
hundreds of millions (>100,000,000) including two additional beneficial
live active cultures. "The National Yogurt Association is pleased to
authorize the use of its Live and Active Culture Seal on YoCream nonfat
frozen yogurt products," said NYA President Leslie Sarasin. "The company
exceeded the criteria for live and active cultures adopted by the NYA Board
of Directors. We recognize YoCream's long-term and continued commitment to
promote products with the healthful attributes of live and active culture
"For three decades we've provided national and international food
service operators and their customers with quality frozen yogurt products
containing live and active cultures," said Hanna. "It's a business precept
for us." YoCream offers more than 35 nonfat frozen yogurt varieties
including YoCream Original Tart(TM) in natural and green tea profiles.
YoCream Original Tart(TM) is essentially the original YoCream formula
utilized by the Company in the '70s. Hanna continued, "Reintroducing a
heritage product like Original Tart(TM) has been rewarding. I believe the
resurgence in yogurt popularity in all forms has been fueled by consumers'
return to healthier eating habits. We applaud the NYA for furthering the
education of the public about the benefits of yogurt and are proud to
display the LAC Seal on our products."
About YoCream International, Inc.
YoCream International, Inc., with headquarters and a dairy and
manufacturing facility in Portland, OR, is a pioneer and leading producer
of frozen yogurt. Founded in 1977, YoCream produces, markets and sells
frozen yogurt, ice cream and frozen custard mixes as well as fruit and
dairy smoothies and frozen beverages. The Company has 30 years experience
of providing solutions to the away-from-home foodservice market: Quick
serve and full service restaurants, business & industry, education, college
& university, military, healthcare and convenience stores. With a proven
history of providing high-quality products and solution-based customer
service, YoCream International is an established food service vendor,
co-packer, and industry leader poised for long-term growth. The common
stock of the Company is traded under the symbol YOCM. For more information,
log on to http://www.yocream.com.
About the National Yogurt Association
The National Yogurt Association (NYA) is the national trade association
that represents the growing and innovative industry of manufacturers,
distributors and marketers of Live and Active Culture yogurt, as well as
suppliers of goods and services to the industry. NYA is dedicated to
advancing the interests of the live and active culture yogurt industry, as
well as helping consumers understand the healthful attributes associated
with consumption of these products. The Association also represents
industry among policymakers, the media and the general public through
various legislative, public relations, regulatory and research activities.
The NYA provides information on a variety of issues affecting the industry
and provides information to consumers on the health aspects and nutritional
properties of live and active culture yogurt. For more information, please
visit the NYA website at http://www.aboutyogurt.com.
SOURCE YoCream International, Inc.