COLUMBUS, Ga., May 22 /PRNewswire-FirstCall/ -- Baseball legend Yogi Berra
is teaming up with AFLAC's pop-culture icon the AFLAC (NYSE: AFL) Duck in the
company's newest commercial. This commercial, titled "Berra at the Barber,"
will break nationally on May 26 during ESPN's Sunday Night Baseball game with
the New York Yankees versus the Boston Red Sox and during NBC's Law and Order.
(Photo: http://www.newscom.com/cgi-bin/prnh/20010525/AFLACLOGO )
Created by the Kaplan Thaler Group, "Berra at the Barber" marks the first
time a celebrity has ever appeared in an AFLAC commercial. It is the tenth
commercial in the AFLAC Duck campaign series.
Filled with Yogi-isms and the familiar AFLAAAAAAAC Duck quack, the 30-
second spot opens with Yogi Berra at the barber shop getting a haircut while
another man waits his turn. "Not too close; whatta ya' think I got that
insurance?" says Yogi to the barber. "What insurance is that Yogi?" asks the
guy. Enter the AFLAC Duck doing his best to get noticed. The Yogi-isms
continue as Yogi talks about the insurance and explains its benefits:
* "The one ya' really need to have if you don't have it. That's why you
* "Well, if you get hurt and miss work, it won't hurt to miss work."
* "And they give ya' cash, which is just as good as money."
"To quote Mr. Berra, 'You can observe a lot by watching.' We know that
America enjoys watching the AFLAC Duck, and the response has been tremendous.
More and more people are asking about AFLAC at work," said Daniel P. Amos,
AFLAC chairman and chief executive officer. "Our latest figures show that
U.S. sales are up more than 16% over the same period last year."
Since the launch of the award-winning AFLAC Duck campaign, sales are up
more than 65% (2000-2001), and unaided advertising awareness has tripled.
Most recently, the campaign was awarded the 2002 Effie Award by the American
Marketing Association, the only national award to recognize creative
achievement in meeting and exceeding advertising objectives.
"Yogi Berra is as famous for what he says as for all of the amazing things
he has done in his career. We were thrilled when Yogi agreed to accompany our
feathered friend in this newest commercial. Here's our AFLAC Duck, who is
desperately trying to be heard, with the man who is legendary for what he
says. It's a perfect fit," said Linda Kaplan Thaler, CEO and chief creative
officer of the advertising agency that bears her name.
AFLAC Incorporated is an international holding company. A Fortune 500
company, AFLAC insures more than 40 million people worldwide. It is a leading
writer of insurance marketed at the worksite, offering policies to employees
at more than 215,000 payroll accounts in the United States. AFLAC is the
largest foreign insurer in Japan, insuring one out of four Japanese
households. In January 2002, AFLAC was ranked the #1 insurance company in
Fortune magazine's list of "The 100 Best Companies to Work for in America" and
was included in the overall listing for the fourth consecutive year. In
February 2002, for the second consecutive year, Fortune named AFLAC as one of
"America's Most Admired Companies" in the life and health insurance industry.
Additionally, AFLAC is a component of the Standard & Poor's 500 Index and has
received an "A+ (Superior)" rating from A.M. Best. AFLAC's Internet address
is www.aflac.com .
KTG has been ranked by industry publications as the fastest-growing New
York agency and touted for its breakthrough creative and immediate results.
With billings of $325 million, its clients include Procter & Gamble's Clairol
Herbal Essences global brand, among other P&G haircare brands, AFLAC
Insurance, Continental Airlines, KitchenAid, the American Red Cross, Coldwell
Banker, Panasonic, Gruner & Jahr, Pilot Pen, Blimpie Subs & Salads, Villeroy
and Boch, Charming Shoppes and Independence Community Bank. In February,
Advertising Women of New York named Linda Kaplan Thaler 2001 Advertising Woman
of the Year.
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SOURCE AFLAC Incorporated