You Can Even Bet on the Super Bowl Commercials! Posts Odds on Which Commercial Will

Win USA Today's 18th Annual Ad Meter Poll

Jan 27, 2006, 00:00 ET from

    WILLEMSTAD, Curacao, Jan. 27 /PRNewswire/ -- While the Super Bowl is the
 most watched broadcast each year because of the game, millions tune in just to
 view the commercials. The ads have become a cultural phenomenon serving as
 water cooler fodder the day after the game. With polls ranking the commercials
 now commonplace, leading online sportsbook today entered
 the Super Bowl ad game by announcing odds on which commercial will win the USA
 Today's 18th Annual Ad Meter poll.
     The largest sports betting site on the Internet, has
 calculated individual odds on eight companies that have bought airtime during
 this year's game. Attempting to capture the Ad Meter title for an eighth
 consecutive year, Anheuser-Busch is once again the odds-on favorite to win the
 viewer poll at 1/2 odds (i.e., win $1 for every $2 bet). Burger King, airing
 its first Super Bowl ad in a decade, is listed with the second best odds at
 9/2 to be voted the most popular commercial. lists longtime
 Super Bowl advertiser Pepsi at 8/1 to win the poll for the first time
 since 1998.
     "When people talk about Super Bowl dynasties they mention the 1970's
 Steelers, 1980's 49ers, 1990's Cowboys and the current New England Patriots,
 but nobody has dominated the Super Bowl like Anheuser-Busch," said Simon Noble
 of "In recent years, Budweiser has been the MVP of Super
 Bowl advertising -- making another company the favorite to win the Ad Meter
 poll was never an option.", who'll "roll out the monkeys" for a second consecutive
 year, comes in at 10/1 to win USA Today's poll. The odds makers at list Super Bowl veteran FedEx at 12/1, while Emerald Nuts
 (15/1), Subway (15/1) and Unilever (18/1) have been installed as long shots to
 win their first Ad Meter title. All other companies advertising during Super
 Bowl XL have been included in the field, which bettors can wager on at
 6/1 odds.
     Current Odds:             *All Odds Subject To Change*
     Which Company's Super Bowl Ad Will Win USA Today's 18th Annual
     Ad Meter Poll?
     Anheuser-Busch                 1/2
     Burger King                    9/2
     Pepsi                          8/1             10/1
     FedEx                         12/1
     Emerald Nuts                  15/1
     Subway                        15/1
     Unilever                      18/1
     Field (Any Other Company)      6/1
     To view a complete of Super Bowl betting odds, please visit .
     About ( ) is the Internet's
 largest sports betting site, serving customers in more than 80 countries
 worldwide. Founded in 1998, was the first sports book to
 introduce reduced margin wagering, using a -105 pricing model that gives
 bettors up to 50% better value on wagers than traditional bookmakers. With low
 minimum bet requirements and the highest maximum limits on the Web, has earned an industry-leading reputation for providing
 consistent value to the player, professional customer service and the quickest
 payouts online. Fully licensed and regulated in Curacao and the United
 Kingdom, the company offers a secure environment for sports betting, racing
 and casino gaming.