MCLEAN, Va., May 1, 2014 /PRNewswire/ -- USA TODAY and Gannett Co., Inc. (NYSE: GCI), the official U.S. representatives to the Cannes Lions International Festival of Creativity, announced today the winning teams of the 2014 U.S. Young Lions Competitions. The competitions offer young creative minds from around the world an opportunity to compete against each other and showcase their talent on a global stage during the Cannes Lions Festival in June.
The ONE Campaign, an advocacy and campaigning organization of nearly 4 million people taking action to end extreme poverty and preventable disease, was the non-profit partner for the 2014 competitions. The assignment challenged the teams to develop creative digital/mobile ads, short films, media plans and print ads to engage millennials in the political process by making phone calls to their representatives in support of ONE's advocacy work and life-saving legislation.
"We've definitely noticed increased engagement with the U.S. Young Lions Competitions. Many teams competed in multiple competitions. As always, we are proud to work with such an esteemed group of judges, and this year we were thrilled to include ONE as our featured non-profit," said Sandra Cordova Micek, senior vice president of marketing for USA TODAY.
"We were incredibly excited to be this year's non-profit partner. As an advocacy organization, ONE always needs fresh, energetic voices in the fight against extreme poverty. We had high hopes for the work and the quality of the entries were far beyond what we could have expected. The highest compliment I can give this work is that we will be using it in the real world," said Jeff Davidoff, ONE's chief marketing officer. "We wish the winning teams the best of luck in the global competitions."
The following are the 2014 U.S. Young Lions winning teams:
CYBER: Rachel Theberge and Ryan Bacharach, DigitasLBi
FILM: Jordan Pick and James LaPorte, DigitasLBi
MEDIA: Kiersten Timpe and Abby Grauman, Omnicom Media Group
PRINT: Robyn Tenenbaum and Shelby Rodeffer, DigitasLBi
To view their winning entries, click here.
The 2014 U.S. Young Lions Competitions included teams from advertising agencies and media companies across the U.S. totaling 275 entries. The four winning teams will be competing in the Global Young Lions Competitions during the Cannes Lions International Festival of Creativity this June. There will be 43 cyber teams, 45 film teams, 30 media teams and 49 print teams in this year's global competitions. For more information regarding the U.S. Young Lions Competitions, please visit canneslions.usatoday.com.
New this year, some of our competition sponsors are shining a spotlight on entries that best embody a principle they are passionate about. The teams selected will be invited to participate in a live pitch day where they can present their work to ONE's CMO, along with the winning teams of this year's U.S. Young Lions Competitions. The below teams are being recognized by our sponsors:
CYBER: DigitasLBi | Fearless
Celebrates future-leaning, fearless ideas and innovations that will help brands connect with their customers in memorable, surprising and transformative ways. This could be a first or a never-been-done-before concept, or simply a new approach to an established idea.
Bryan Barnes and Nedal Ahmed, BBDO
MEDIA: Spark SMG | Make Next Now
Entries that incorporate the most future-focused ideas and craft new, innovative ways to connect brands and consumers through media, will be recognized in Spark's Make Next Now Spotlight.
Neethu Ramchander, Horizon Media and Jessica Farley, PHD Media
Bailey Appleton and Nick Brammerman, Spark SMG
Colin Murtagh, Twitter and Marc Pardy, 72andSunny
PRINT: USA TODAY | Smarter. Faster. More Colorful.
USA TODAY's Smarter, Faster, More Colorful Spotlight will highlight entries that are concise, informed, & visual with a distinct, colorful approach.
Ryan Besch and Matt Keltz, DigitasLBi
Ryan Murphy and Lacey Christman, Grey Group
Our 2014 U.S. Young Lions Sponsors: DigitasLBi for Cyber; Pereira & O'Dell for Film, and Spark SMG for Media. USA TODAY sponsors the Print competition. The following are the judges who scored this year's entries:
CYBER: Jeff Davidoff, ONE; Uwe Gutschow, Innocean; Luke Hamilton, Razorfish; Jon Jackson, HUGE; John McHale, SapientNitro; Kim Pick, RAPP; Jon Reiling, AKQA; Atit Shah, DigitasLBi
FILM: Jessica Congdon, Umlaut Films; Jeff Davidoff, ONE; Tanya Lesieur, Saatchi & Saatchi; Matt Miller, Association of Independent Commercial Producers (AICP); Jonathan Woytek, Pereira & O'Dell
MEDIA: Eddie Austin, Innocean; Chris Boothe, Spark SMG; Steve Carbone, MediaCom USA; Greg Castronuovo, OMD West; Jeff Davidoff, ONE; Stephanie Hill, Initiative; Christian Juhl, Essence Digital; Matt Kasindorf, Universal McCann; Dan Kern, MediaVest; Kathy Kline, Starcom; Lynn Lewis, UMJ3; John Lisko, Saatchi & Saatchi LA; Brent Lux, Spark SMG; Peter Mears, Initiative; Lawrence Teherani-Ami, Wieden+Kennedy; Steve Williams, PHD
PRINT: Serena Connelly, Ginormous Inc.; Jeff Davidoff, ONE; Andy Gray, Cole Haan; Bryan Jackson, MEC; Dan Kelleher, Grey; John Reid, RTC; Matt Urbanos, USA TODAY
About USA TODAY
USA TODAY is a multi-platform news and information media company. Founded in 1982, USA TODAY's mission is to serve as a forum for better understanding and unity to help make the USA truly one nation. Through its unique visual storytelling, USA TODAY delivers high-quality and engaging content across print, digital, social and video platforms. An innovator of news and information, USA TODAY reflects the pulse of the nation and serves as the host of the American conversation – today, tomorrow and for decades to follow. USA TODAY, the nation's number one newspaper in print circulation with an average of nearly 1.8 million daily, and USATODAY.com, an award-winning newspaper website launched in 1995, reach a combined 6.6 million readers daily. USA TODAY is a leader in mobile applications with more than 16 million downloads on mobile devices. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).
Gannett Co., Inc. (NYSE: GCI) is an international media and marketing solutions company that informs and engages more than 110 million people every month through its powerful network of broadcast, digital, mobile and publishing properties. Our portfolio of trusted brands offers marketers unmatched local-to-national reach and customizable, innovative marketing solutions across any platform. Gannett is committed to connecting people – and the companies who want to reach them – with their interests and communities. For more information, visit www.gannett.com.
SOURCE USA TODAY