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Youngevity® Names David M. Almarinez President of DrinkACT's Southeast Asia Region

Almarinez at helm and introduction of DrinkACT™ and JavaFit® Coffee product lines position company for solid growth in fast-growing region

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SAN DIEGO, July 18, 2011 /PRNewswire/ -- Youngevity Essential Life Sciences (www.youngevity.com), which sells an extensive line of gourmet coffee, energy drinks, nutritional supplements, and health and personal care products, announced today the appointment of David M. Almarinez as President of its international division, DrinkACT (www.drinkACT.com), for the Southeast Asia Region.

Almarinez previously served as Managing Director for a major direct marketing company. He has also been a successful entrepreneur, global business strategist, and was a publicly-elected provincial board member in his home state of Laguna, Philippines. In his new position, he will report directly to company CEO Steve Wallach, and will lead day-to-day operations and nurturing of distributors in the Southeast Asia area.

"We're very excited about our future in Southeast Asia," said Wallach. "Japan, Singapore, and the Philippines are among our fastest growing markets. Now, with the addition of our JavaFit line of coffee products and the appointment of a seasoned professional and game changer like Dave, we believe we're poised for incredible growth in this part of the world."

On July 11, 2011 Youngevity merged with Javalution Coffee Company (JCOF) (Pink Sheets: JCOF) (www.javalution.com), which owns and distributes its own brand of Espresso under the Cafe La Rica brand, and other company owned brands, which are distributed to various retailers. Javalution also roasts the JavaFit brand of coffee that is owned and distributed by Youngevity.

About Youngevity

Youngevity Essential Life Sciences (www.youngevity.com) is a wholly owned subsidiary of AL Global Corporation. Headquartered in San Diego, CA, Youngevity is a nutritional and coffee company dedicated to improving lifestyles by promoting vibrant health and flourishing economics. The company's mission is to deliver the finest array of technologically advanced, beneficial products available, including a unique line of functional coffees with health benefits. Founded in 1997 by Drs. Joel Wallach, DVM, ND and Ma Lan, MD as AL Global, Inc., the company adopted the name Youngevity in 2006. Youngevity is the only network marketing company with an FDA Authorized Health Claim. Dr. Wallach's work has been published in more than 70 peer-reviewed and referenced scientific publications. The company has a 58,000 sq. ft. Class A facility in San Diego. The company has combined staffing of more than 80 full-time employees.  CLR Roasters, a coffee roasting and distribution company, operates as a wholly owned subsidiary of the company.  

About CLR Roasters

CLR Roasters, located in Miami, FL, is a wholly owned subsidiary of AL Global Corporation and a fully functional coffee roasting operation.  The company owns and distributes its own brand of Espresso under the Cafe La Rica brand, and other company owned brands, which are distributed to various retailers. The roasting operation provides private label coffee for a number of industries including, office coffee service, wellness centers, cruise lines and hospitality. The company also roasts the JavaFit brand of coffee that is owned and distributed by Youngevity.

"Safe Harbor" Statement

This release includes forward-looking statements on our current expectations and projections about future events. In some cases forward-looking statements can be identified by terminology such as "may," "should," "potential," "continue," "expects," "anticipates," "intends," "plans," "believes," "estimates," and similar expressions. These statements are based upon current beliefs, expectations and assumptions and are subject to a number of risks and uncertainties, many of which are difficult to predict and include statements relating to our business plan and growth strategy through acquisition.

The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements. Important factors that could cause actual results to differ materially from those reflected in our forward-looking statements include, among others, the ability to implement our business plan and growth strategy through acquisition. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release based on new information, future events, or otherwise, except as required by law.

SOURCE Youngevity



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