ST. PETERSBURG, Fla., Aug. 6, 2015 /PRNewswire/ -- YourMembership, the leading cloud-based software solutions provider for associations with 4,300 association customers, representing 20 million members, today announced a strategic partnership with Informz, a leading provider of email marketing and marketing automation for the association market. The integration with YourMembership's member engagement platform will debut in the fall of 2015, adding robust features to make email marketing campaigns more personal and targeted, eliminating manual processes and reducing administrative workload.
"Our partnership with Informz adds incredible value to our engagement platform," said JP Guilbault, President and CEO of YourMembership. "Email marketing is a significant driver of critical revenue for our association clients and through this innovative email automation technology, we're leveraging the eco-system of technology, and delivering on our promise to provide member-based organizations the tools and services they need to operate more efficiently and offer more personalized interactions."
Informz offers an email marketing and marketing automation platform that empowers associations and nonprofits to improve engagement and manage online communications, all from one interface. Features of the Informz platform include a drag-and-drop email designer, a virtual whiteboard for building automated, multi-step email campaigns, engagement scoring, and more. The Informz platform easily integrates with YourMembership, enabling organizations to:
- Personalize mailings using YourMembership data fields
- Target mailings using the most up-to-date data in the CRM
- View email activity history and preferences within YourMembership for a complete picture of member engagement
"We are thrilled to announce the partnership with YourMembership," said Joe Tyler, CEO at Informz. "Their commitment to cutting-edge technology perfectly aligns with our company's core values and vision to deliver knowledge that builds lasting relationships. Clients using the integration will now have an advanced relationship management solution allowing them to craft relevant, perfectly-timed communications throughout the member lifecycle."
Informz is a leading provider of digital marketing solutions to the association and nonprofit industries. The Informz solution provides customers with the tools and expertise to easily and cost-effectively promote their brands, stay in touch, generate and analyze data about their markets, manage information about their members and constituents, and receive valuable feedback to refine future action. The Informz portfolio of solutions includes email marketing, marketing automation and consulting services. For more information, visit www.informz.com.
Established in 1998, YourMembership is a privately held company that helps associations, organizations, publishers, and other companies around the world provide more value to their users, drive organizational revenue and growth through career centers and buyer's guides, as well as increase their relevance through innovative engagement and learning tools, and enhance overall operational efficiencies. As the world's largest provider of membership and association management software, YourMembership provides comprehensive membership solutions to over 4,300 customers in 32 countries with 20 million members served globally. Headquartered in St. Petersburg, Florida, YourMembership has additional offices in Chicago, Illinois; Austin, Texas; New London, Connecticut and Peterborough, United Kingdom. For more information visit YourMembership.com.