2014

youthH2O Age Defying System Kicks Off It's 'Live Life Youthfully' Campaign with Trendsetter Evelyn Lozada and Duane Reade Lozada to share how living a youthful life can lead to a healthier, happier and fabulous lifestyle

LOS ANGELES, Sept. 24, 2013 /PRNewswire-iReach/ --

There is no excuse for not feeling young again. Huffington Post Fitness blogger and trendsetting star of "Basketball Wives," Evelyn Lozada has inspired women nationwide to "Live Life Youthfully" by celebrating the launch of Age Defying System youthH2O in Duane Reade, the largest drug store chain in New York City and part of the Walgreens pharmacy chain.

(Photo: http://photos.prnewswire.com/prnh/20130924/MN84898)

Comprised of the most powerful organic super foods (maca, camu camu and purple corn), youthH2O is caffeine free . As the OK! Magazine Fashion Contributor and one of the hottest beauty experts known for her fabulous make- up, style and fitness tips, Lozada is on a mission to show women how to live a youthful and healthy life. She is sharing top beauty and fitness trends as well as ways for women to find their youth.

"I'm excited to share my healthy and active lifestyle with millions of people." says Lozada, "youthH2O gives you the daily superfood nutrition you need to keep your mind and body youthful and now that it's available at Duane Reade, I want to continue to inspire not only women but everyone to live life youthfully."

Lozada will post bi-weekly tips with hot new beauty trends and ways you can find your youth on the youthH2O Facebook page all year long. In addition, fans can enter weekly for a chance to win youthH2O and beauty prizes by showing how they live life youthfully!

"Evelyn Lozada is an extraordinary trendsetter who will bring women and men youthful, healthy, and beauty inspiration that will make them feel amazing." said Sherry Zikria, VP of Marketing, youthH2O. "With the many age defying benefits of youthH2O such as Increased caffeine free energy, weight loss, glowing skin and strength, everyone can be inspired to live youthfully every day."

In order to support the "Live Life Youthfully" campaign and launch in Duane Reade stores, Lozada will appear in New York City on Tuesday, September 24, 2013 at Duane Reade, 52 E. 14th Street & Union Square from 4-6pm.

About youthH2O

youthH2O is a caffeine-free, sugar-free age defying system comprised of organic power superfoods including Maca, Purple Corn, Camu Camu and a variety of vitamins and nutrients that delivers beauty, performance and wellness all in one through daily age defying superfood nutrition. Those who take youthH2O cite progressive energy, weight loss, enhanced complexion, immunity protection, stamina, strength, improved sleep, mental performance, and overall well being. Results in 2 weeks. For more information, please visit www.youthH2O.com.

About Duane Reade

Founded in 1960, Duane Reade is the largest drug store chain in New York City. In keeping with company's brand vision of New York Living Made Easy, Duane Reade provides New Yorkers with prescriptions, health products and services, beauty products and services, food and convenience items for daily life in the City... everything for "How I Feel", "How I Look", and "What I Need Now". The company operates 250+ stores throughout the metropolitan New York region. Duane Reade is part of the Walgreens family of companies, the nation's largest drugstore chain with more than 7, 700 stores in all 50 states, the District of Columbia and Puerto Rico.

About Evelyn Lozada

Native New Yorker, Evelyn Lozada is one of the most sought after reality personalities to date. This Puerto Rican beauty, who takes great pride in her heritage, is the fashion contributor for OK! Magazine, fitness expert and blogger for The Huffington Post, brand ambassador for youthH2O (an age-defying solution), spokesperson for PearlBrite Teeth Whitening, Global Brand Ambassador for PETA's "I'd Rather Go Naked Than Wear Fur" campaign, creator of 'Healthy Boricua' (a Puerto Rican lifestyle guide to living a healthy life) and creator of her own beauty line "Vida Lux Cosmetics". Evelyn released her debut book, "Inner Circle: The Wives Association" in June 2012, and is releasing her first fitness DVD "Real Fit Female" September 2013. The Hollywood Reporter has penned Lozada as, "Social media Royalty". With over 1.1 million followers on Twitter, over 500,000 Facebook likes and over 900,000 followers on Instagram, she has made appearances on the OWN Network, which helped score OWN its best ratings since the network debuted at the dawn of 2011; appeared on Good Morning America, Dateline, E! News, CNN Showbiz Tonight, Bloomberg News and seen in numerous publications such as USA Today, The Wall Street Journal, WWD, Forbes, The New York Daily News, US Weekly, In-Touch, Life & Style and the cover of Latina Magazine. 

Media Contact: Danika Berry, db Agency, 310.497.9341, danika@dbagencypr.com

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SOURCE youthH2O




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