YouTube Continues to Lead U.S. Online Video Market With 28 Percent Market Share, According to comScore Video Metrix

    RESTON, Va., Nov. 30 /PRNewswire-FirstCall/ -- comScore (Nasdaq:   SCOR),
 a leader in measuring the digital world, today released its comScore Video
 Metrix report for September 2007, revealing that nearly 75 percent of U.S.
 Internet users watched a video online (including both streaming video and
 progressive downloads), averaging three hours of video per person during
 the month. Google Sites, which includes YouTube.com, topped the September
 rankings with both the most unique video viewers and most videos viewed.
 
     Google Continues to Lead Online Video Market
 
     September saw Americans view more than 9 billion videos online, with
 Google Sites once again ranking as the top U.S. video property with 2.6
 billion videos viewed (28.3 percent share of videos), 2.5 billion of which
 occurred at YouTube.com (27.6 percent). Fox Interactive Media ranked second
 with 387 million (4.2 percent), followed by Yahoo! Sites with 381 million
 (4.1 percent) and Viacom Digital with 304 million (3.3 percent).
 
 

 
 
     Top U.S. Online Video Properties* by Videos Viewed
     September 2007
     Total U.S. - Home/Work/University Locations
     Source: comScore Video Metrix
 
                                                  Videos         Share (%) of
     Property                                      (MM)              Videos
     Total Internet                               9,211              100.0
     Google Sites                                 2,608               28.3
     Fox Interactive Media                          387                4.2
     Yahoo! Sites                                   381                4.1
     Viacom Digital                                 304                3.3
     Time Warner Network                            198                2.2
     Microsoft Sites                                194                2.1
     Disney Online                                   92                1.0
     ESPN                                            89                1.0
     Comcast Corporation                             52                0.6
     CBS Corporation                                 48                0.5
 
     *Rankings based on video content sites; excludes video server networks.
      Online video includes both streaming and progressive download video.
 
     In total, nearly 136 million Americans, or approximately three in four
 U.S Internet users, viewed online video in September. Google Sites also
 captured the largest online video audience with 71.6 million unique
 viewers, followed by Fox Interactive Media with 41.2 million and Yahoo!
 Sites with 39.6 million.
 
 

 
 
     Top U.S. Online Video Properties* by Unique Video Viewers
     September 2007
     Total U.S. - Home/Work/University Locations
     Source: comScore Video Metrix
 
                                Unique Viewers            Percent of all U.S.
     Property                       (000)                    Internet Users
     Total Internet                135,990                     74.8
     Google Sites                   71,589                     39.4
     Fox Interactive Media          41,187                     22.6
     Yahoo! Sites                   39,553                     21.7
     Time Warner Network            30,798                     16.9
     Microsoft Sites                28,066                     15.4
     Viacom Digital                 25,381                     14.0
     Bodog                          16,914                      9.3
     ESPN                           10,746                      5.9
     Disney Online                  10,541                      5.8
     CBS Corporation                 8,212                      4.5
 
     *Rankings based on video content sites; excludes video server networks.
      Online video includes both streaming and progressive download video.
 
 
     Other notable findings from September 2007 include:
     -- Nearly 70 million people viewed more than 2.5 billion videos on
        YouTube.com.
     -- More than 38 million people viewed approximately 360 million videos on
        MySpace.com. MySpace TV accounted for 766,000 viewers and 1.1 million
        videos.
     -- Online viewers watched an average of slightly more than three hours of
        online video during the month (181 minutes).
     -- The average online video duration was 2.7 minutes.
     -- The average online video viewer consumed 68 videos, or more than two
        per day.
     To request more information about comScore Video Metrix, please visit
 http://www.comscore.com/contact
 
     About comScore
 
     comScore, Inc. (Nasdaq:   SCOR) is a global leader in measuring the
 digital world. This capability is based on a massive, global cross-section
 of more than 2 million consumers who have given comScore permission to
 confidentially capture their browsing and transaction behavior, including
 online and offline purchasing. comScore panelists also participate in
 survey research that captures and integrates their attitudes and
 intentions. Through its proprietary technology, comScore measures what
 matters across a broad spectrum of behavior and attitudes. comScore
 analysts apply this deep knowledge of customers and competitors to help
 clients design powerful marketing strategies and tactics that deliver
 superior ROI. comScore services are used by more than 800 clients,
 including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat,
 Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association
 of America, Financial Times, ESPN, Fox Sports, Nestle, Starcom, Universal
 McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and
 Expedia. For more information, please visit http://www.comscore.com.
 
 
 

SOURCE comScore