NEW YORK, Aug. 24, 2016 /PRNewswire/ -- Move over, Oreo, Disney, McDonald's and other iconic kid and family brands, YouTube tops this year's list of Kids' Most Loved Brands. According to the 2016 Brand Love® study, released by youth research firm Smarty Pants, YouTube is up from #7 in 2015, a rise heavily driven by tweens ages 9-12, and tween boys, in particular.
While streaming video services like Netflix remain popular with kids, YouTube has become the go-to portal for 6-12's seeking an endless supply of short-form videos. The brand fits perfectly into today's mobile- and tablet-savvy children's lives, giving them the content they want when they want it. No viable competitor is delivering the clips, cheats, trailers, tutorials, shows, music videos and more that YouTube is—and at no charge.