YouTube stars take their 10 milion subscribers on a virtual Contiki Australia experience
No scripts, no guidelines, just authentic travel experiences through the eyes of YouTubers
ANAHEIM, Calif., Nov. 27, 2013 /PRNewswire-iReach/ -- For the second year running, leading youth travel brand Contiki continues to leverage the success of YouTube bringing together the platforms biggest celebrities on one epic RoadTrip. In December 2013, The RoadTrip will hit the shores of Australia capturing truly unique content that can only come from putting 11 of YouTube's biggest sensations onto one trip, together.
In 2012, the first RoadTrip kicked off in Europe, and proved a great success in terms of content reach & engagement. Over 8 million views of vlogger and Contiki content. 668,833 minutes watched of Contiki content. Over 3000 fans attending the London gathering, making it the largest YouTube gathering ever held in Europe, and one of the largest in the world.
"Vloggers have redefined user generated content over the years, with fans now having a deeper connection to their favourite YouTuber, than their favorite Hollywood actor. The content they create is raw, real & meaningful," said Alexis Sitaropolous, Marketing Director for Contiki. "And that is the type of content we are looking to create as a travel brand. We're confident enough in our own product to give YouTubers a platform to talk about it authentically".
The RoadTrip 2013 will give a combined subscriber base of over 10 million the chance to watch their favorite YouTuber experience Australia, providing amazing reach for Contiki across global audiences. The brand will also build out engagement with fans, both locally & internationally. Gatherings will be held in three Australian capital cities, where fans will be able to meet their favorite YouTubers in real life. Well over 2,000 attendees are predicted for the events in Melbourne & Sydney. For international audiences, Contiki will be giving away Contiki Australia trip to fans who vote for their favorite YouTuber via the website www.ontheroadtrip.com.
Some of the biggest names on YouTube who will attend this year's RoadTrip, including Jesse and Jeana of Prank vs Prank, Alli Trippy from CTFxC, Troye Sivan, Jack Douglass of JacksFilms, Hannah Hart of MyHarto, Louis Cole of FunForLouis, Mamrie Hart of You Deserve a Drink and Nadine Sykora amongst them. ApprenticeA, the Canadian production company headed up by Corey Vidal (Buffer Festival, Vlogumentary) will be producing content for Contiki on their channel (www.youtube.com/contiki) whilst the YouTubers will be filming for their own channels.
The RoadTrip 2013 will take place from November 28th to December 8th, and will follow an epic journey across Australia; starting in Melbourne then heading to Sydney, Uluru, Cairns, Brisbane and Byron Bay.
Join the conversation on Twitter and Instagram using #RoadTrip13 & follow all the amazing content on Contiki's YouTube channel (www.youtube.com/contiki).
To view this video on YouTube, please visit: http://youtu.be/gQzoI7uX8vc
Media Contact: Vy Truong, Contiki Vacations, 714-935-0808, email@example.com
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SOURCE Contiki Vacations
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