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Yovia and Rock The Capital Partner to Bring a "Daily Rock" to American New Media Voters
HARRISBURG, Pa., Feb. 15, 2012 /PRNewswire/ -- Yovia, the world's first People Engine, and RockTheCapital.com, the leading non-partisan Political Community have partnered to help inform and empower voters leading up to the 2012 Presidential Elections.
The companies are working to bring a new level of transparency and personal impact to the political process via a new media broadcasting and action product focused around one "Daily Rock" designed to educate and empower voters.
"No longer can we rely on traditional media to paint an accurate picture of the issues," said Andrew Stein, co-founder of Rock The Capital. "Media is literally learning how to display only certain types of opinions to certain people and we feel like that is compromising the political process that America was built on."
The organizations have been working together for the past 12 months to develop a proprietary mobile application for creating and broadcasting brief pertinent messages to online political influencers and voters. The network already reaches more than 5 million Americans.
"Think of receiving a high-school civics lesson in 140 characters or less, combined with 1 very simple action you can take towards change you would like to see," said Stein. "It's time to get back to basics, get people the truth, and let them decide for themselves who should become our elected officials. The fact of the matter is that Fox News and MSNBC are never going to meet and that's where we come in."
About Yovia
Yovia is the world's first People Engine and matches causes and sponsors with targeted individuals based on their overall online influence, or "Social Capital." The company is privately funded and co-founded as the result of social media research conducted for major global brands and government agencies. For more information visit: http://yovia.com
About Rock The Capital
RockTheCapital.com (RTC) is a political platform designed to engage objective and non-ideological dialogue, promote political commentary while capturing timely issues and themes with a focus on honesty, transparency and efficiency. RTC is a venue that goes beyond political polarization and is a network of political stakeholders who concentrate on addressing local and regional elements of politics. For more information visit: http://rockthecapital.com
Contact:
Jalali Hartman, CEO Yovia
904-242-2669
jhartman@yovia.com
Andrew Stein, CEO RockTheCapital.com
andy@rockthecapital.com
SOURCE Yovia
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