YP411 From AT&T's YELLOWPAGES.COM Brings Text Message Business Search to Consumer Cell Phones and PDA Devices

YP411 Adds to YELLOWPAGES.COM's Premiere Mobile Services for Finding Local

Businesses

Service Brings YELLOWPAGES.COM Advertisers and Business Listings Another

Innovative Application to Reach Local Consumers

    PASADENA, Calif., March 30 /PRNewswire-FirstCall/ -- Finding local
 businesses is just one text message away as a result of a new service
 launched by YELLOWPAGES.COM ( http://www.yellowpages.com ), a subsidiary of
 AT&T Inc. ( T).
     (Photo: http://www.newscom.com/cgi-bin/prnh/20070330/CGF004 )
     To use the service, consumers simply send a text message to YP411
 (97411) with a business name or business category, along with a city and
 state or ZIP code. YELLOWPAGES.COM then returns text message results with
 up to three listings. Consumers can simply click the phone number included
 in the results to initiate a call to a business. Additionally, for phones
 and PDAs that support the capability, consumers can click the WAP link to
 see more details of the business such as a map or directions.
     "As a part of our multimodal strategy, the YP411 text message service
 adds to the terrific value we are bringing to consumers and local
 businesses," said Matt Crowley, chief marketing officer of YELLOWPAGES.COM,
 AT&T. "With YP411, businesses found on YELLOWPAGES.COM have another way to
 reach consumers. This added distribution is free to all advertisers and
 businesses found on YELLOWPAGES.COM."
     The launch of YP411 bolsters the menu of mobile search services that
 YELLOWPAGES.COM has rolled out over the past few months, including a
 Send-to- Mobile feature that allows Internet users to send search results
 from YELLOWPAGES.COM to their wireless phones in the form of a text
 message. The company also recently launched an optimized mobile browser
 interface as well as enhanced MEdia Net capabilities, including a single
 search box, available to subscribers of AT&T wireless service, formerly
 Cingular.
     "YP411 adds to the growing suite of mobile search services
 YELLOWPAGES.COM is offering. Giving consumers the ability to text message
 search requests to five easy-to-remember characters is another way
 YELLOWPAGES.COM is extending its brand to help local consumers and
 businesses connect via the digital method of their choice," said Crowley.
     There is no cost for consumers to use YELLOWPAGES.COM's YP411 service
 other than regular text messaging fees charged by their service providers.
     A January 2007 eMarketer report projects that the U.S. market for
 mobile marketing will grow from about $421 million in 2006 to $4.8 billion
 in 2011. The report also projects that worldwide mobile ad spending as a
 proportion of worldwide online ad spending will reach 21 percent in 2011,
 up from 5.4 percent in 2006.**
     The YELLOWPAGES.COM Network received approximately 1 billion searches
 in 2006.
     This AT&T news release and other announcements are available as part of
 an RSS feed at http://www.att.com/rss .
     About YELLOWPAGES.COM
     YELLOWPAGES.COM LLC is a subsidiary of AT&T Inc. Formed in late 2004,
 the company operates a leading IYP and local search site, YELLOWPAGES.COM.
 The YELLOWPAGES.COM Nationwide Network provides exposure to up to 33.8
 million monthly unique visitors for local information (comScore Media
 Metrix, February 2007).
     *The unique visitor number for the YELLOWPAGES.COM Nationwide Network
 (Custom Entity) includes unduplicated visitors for the following sites:
 YELLOWPAGES.COM, AOL Yellow Pages, Switchboard, Yahoo! Local, Yahoo! Yellow
 Pages and AnyWho.
     About AT&T
     AT&T Inc. is a premier communications holding company in the United
 States and around the world, with operating subsidiaries providing services
 under the AT&T brand. AT&T is the recognized world leader in providing
 IP-based communications services to businesses and the U.S. leader in
 providing wireless, high speed Internet access, local and long distance
 voice, and directory publishing and advertising through its Yellow Pages
 and YELLOWPAGES.COM organizations. As part of its three-screen integration
 strategy, AT&T is expanding video entertainment offerings to include such
 next-generation television services as AT&T U-verse(SM) TV. Additional
 information about AT&T Inc. and the products and services provided by AT&T
 subsidiaries and affiliates is available at http://www.att.com .
     AT&T is a registered trademark of AT&T Knowledge Ventures. Subsidiaries
 and affiliates of AT&T Inc. provide products and services under the AT&T
 brand.
     ** "Mobile Marketing and Advertising" eMarketer, January 2007
 
 

SOURCE YELLOWPAGES.COM