Yume Launches First-Ever Online Advertising Within Downloaded Video on the BitTorrent Entertainment Network

Ads Can Be Customized and Targeted to Specific Download Content and

Displayed on Any Device, Unlocking New Ad Inventory in Peer-to-Peer Space

Ads from Video Entertainment Software Publisher Eidos Interactive Are

Inserted into Select Content Distributed on BitTorrent

    REDWOOD CITY, Calif., April 2 /PRNewswire/ -- YuMe Networks, the first
 dedicated advertising network created and optimized for broadband video,
 today announced it will launch the first ad campaign ever that allows a
 marketer to insert dynamically served video advertising within downloadable
 content.
     "Today we are launching a game-changing capability that will take
 online video advertising to another level," said Jayant Kadambi, CEO and
 co-founder of YuMe Networks. "We are excited to bring advertisers a
 solution that enables them to insert dynamic, targeted and customizable
 campaigns in content downloaded from online destinations such as BitTorrent
 to any device -- PC, mobile, IPTV and more."
     Until today, downloaded content was made available to consumers as free
 content or on a pay-per-download basis. It hasn't been possible to insert
 advertising in downloaded content in the past because Web publishers
 couldn't measure and track viewings of the ads. In addition, YuMe's
 measurement and creative optimization capabilities have never before been
 available to online video advertisers, who currently can buy only
 untargeted, "run of site" placement on web sites and receive only basic
 metrics about how often their ad played.
     "We have been working diligently with a range of video publishers from
 the largest movie studios to the creators of independent video to advocate
 the role advertising can play in delivering their content to the BitTorrent
 community," said Ashwin Navin, President and co-founder of BitTorrent, Inc.
 "The combination of our extensive user base, worldwide content
 relationships and powerfully efficient distribution model, is enabling a
 rapid shift toward free, ad-supported content available on the BitTorrent
 Entertainment Network."
     YuMe's groundbreaking technology actually measures "view-throughs"
 rather than "click-throughs" to report back exactly how many people viewed
 and the number of times they viewed, in addition to whether they clicked.
 Because this new "view-through" metric directly measures and reports the
 viewer's behavior, it is likely to become the new performance metric used
 to determine how an advertiser pays a publisher for online video
 advertising.
     Eidos Interactive in North America, one of the world's leading
 publishers and developers of entertainment software, is the first
 advertiser to launch a download campaign with YuMe. The Eidos campaign will
 promote the upcoming video and PC game "Lara Croft Tomb Raider:
 Anniversary." With YuMe's technology, Eidos can geographically target its
 ads, customize ads in real time and update creative messaging in content
 that has already been downloaded.
     The campaign will be featured on select video files from G4 and
 distributed on the BitTorrent Entertainment Network. YuMe's ability to
 insert advertising within downloaded content and track the reach and
 frequency of a campaign across any device is a groundbreaking development
 in online advertising. It adds another monetization avenue for peer-to-peer
 sites, opens up new advertising opportunities for marketers, and could
 bring to consumers content that previously hasn't been distributed on the
 Web because it was difficult to monetize.
     YuMe also provides Eidos and G4 with instant measurement capabilities
 to learn when and where the spot is viewed. These metrics can be used by
 Eidos to change creative on the fly in order to optimize the campaign.
     The targeting, measurement and customization features that YuMe
 delivers in this campaign are part of its overall mission to improve the
 effectiveness of online video advertising in general. The YuMe Network was
 built from the ground up to deliver an online advertising experience that
 offers the targeting capability of keyword placements and television
 commercial placement.
     YuMe utilizes video sensor technology(TM) to scour online video
 content, and then categorizes the video into customizable channels like
 Auto, Finance, Entertainment and Family Friendly. Advertisers can select
 the customized video channels that most closely match the brands, products
 and messaging in their advertising creative. YuMe attaches advertising to
 the selected content for delivery to any device -- whether downloaded or
 streamed.
     About YuMe Networks
     YuMe is the first dedicated broadband video advertising network built
 exclusively for the new web video world, providing advertisers and
 publishers the unprecedented ability to identify, classify and track
 content to ensure brand safety, contextual relevance, controlled
 syndication and consistent delivery across all digital media platforms --
 web, downloads, mobile and IPTV. YuMe Networks is a privately held company
 backed by Khosla Ventures, Accel Partners and BV Capital. YuMe is
 headquartered in Redwood City, CA. For more information, visit
 www.yumenetworks.com.
     About BitTorrent, Inc.
     BitTorrent is the global standard for delivering high-quality files
 over the Internet. Millions of users worldwide are using BitTorrent's
 leading peer-assisted content delivery platform to publish, discover and
 download digital entertainment content quickly, easily and securely.
 Founded in 2004, BitTorrent is a privately held company backed by venture
 capital firms, Accel and DCM (formerly known as Doll Capital Management).
 The company is headquartered in San Francisco, California. For more
 information, visit http://www.bittorrent.com.
     About Eidos Interactive Ltd
     Eidos Interactive Ltd is part of SCi Entertainment Group Plc (SEG) one
 of the world's leading publishers and developers of entertainment software.
 Eidos consists of publishing operations across Europe and the US and
 several development studios including Crystal Dynamics, IO Interactive,
 Beautiful Game Studios, Eidos Studios Hungary, Eidos Sweden and Pivotal
 Games. The Group has a valuable combined portfolio of intellectual property
 including: Tomb Raider, Hitman, Deus Ex, Championship Manager, Carmageddon,
 Battlestations: Midway, the Conflict series and Just Cause.
     About G4
     G4, the fastest growing network on television in 2006, launched in
 April 2002 and is now available in 62 million cable and satellite homes
 nationwide. The No. 1 podcasted cable network in America and a leader in
 VOD, G4 embraces the male 18-34 audience and their fascination with video
 games, the Internet, broadband, technology, comics and animation.
 Additionally, G4 provides breaking news and insider opinions on these
 topics as well as the broader culture young men are interested in. The
 company is headquartered in Los Angeles and is owned by Comcast
 Corporation. To learn more, log onto http://www.g4tv.com.
 
 

SOURCE YuMe Networks