Z Trim Holdings Ramps Up to Help Food Manufacturers Meet Competitive Challenges

New Financial Partners, New Hires, and Redeployment of Key Personnel to Lay the Groundwork for Strategic Positioning of Z Trim Multifunctional Fiber Ingredients

Dec 15, 2009, 09:30 ET from Z Trim Holdings, Inc.

MUNDELEIN, Ill., Dec. 15 /PRNewswire-FirstCall/ -- Z Trim Holdings, Inc.(OTC Bulletin Board: ZTHO), manufacturer of multifunctional dietary fiber ingredients for the food industry, today announced that it will advance its mission of providing innovative solutions to food processors through key organizational changes and new investor partners.

With emphasis on customer satisfaction and sales growth through targeted applications, defined messaging, and improved production capacity, Z Trim Holdings has made key changes to its internal management structure, adding experience and expertise across sales and marketing, research and development, and manufacturing. The company recently added Sandi Balco as its V.P./General Manager of Business Development. Ms. Balco has 25 years in the food industry, working for companies such as Nabisco Brands, The NutraSweet Company, and Givaudan Flavors Corporation.

"Sandi brings global food ingredient experience spanning sales, marketing and product development," stated Steve Cohen, Chief Executive Officer of Z Trim Holdings, Inc. "Her knowledge, expertise and energy will have a direct and immediate impact on sharpening our focus, growing our customer base and providing outstanding customer service."

Kyle Hanah has been promoted to Director of Plant Operations for Z Trim Holdings. Mr. Hanah, a chemical engineer, joined the company in late 2008 having previously worked at Kraft Foods, Sara Lee Corporation and ConAgra Foods. "Kyle thinks outside the box and finds creative and inventive ways to improve production efficiency and product quality," said Mr. Cohen. "His enthusiasm, insight and experience have had a positive impact on our team, so placing him in charge of our entire manufacturing operation made a lot of sense."

Lynda Carroll has been appointed to Director of Applications. According to Mr. Cohen, "After overseeing both Quality Assurance and Product Development for the past two years, Lynda's concentration on application development with Z Trim ingredients will better enable us to help customers address product formulation needs and deliver superior performance in their finished food products." Ms. Carroll previously contributed to applications and quality assurance for Campbell's Soup Company and Conway Import Co., Inc., manufactures of Conway Salad Dressings and Sauces for foodservice.

Lastly, Z Trim Holdings has found a partner in Brightline Ventures I, LLC, to help fund its growth while engaging investors who can advise and assist the management team in strategy development pertinent to the food industry. Included among such investors is Richard Mayer, former CEO of Kraft Foods and KFC.

"The expertise, guidance and influence of these food industry leaders is a tremendous benefit to me and our management team," said Mr. Cohen. "As well, their financial commitment signals their confidence that we are on the right path."

ABOUT Z TRIM®

Z Trim Holdings, Incorporated, http://www.ztrim.com, deploys technology, formulation, and product performance solutions built around cutting edge multifunctional dietary fibers for both domestic and international food markets.

Made from either corn bran or oat hulls, Z Trim fiber ingredients contribute multifunctional attributes for food product design and processing, including moisture management, texture and appearance quality, fat and calorie reduction, clean labeling, and cost-control. Z Trim® can provide enhanced eating quality, outstanding product performance, and frequently, improved nutritional profiles in meats, sauces, dressings, microwaveable hand-held snacks, baked goods, fillings, toppings, prepared meals, ice cream, cream cheese, dips, and many other food products.

Forward-Looking Statements and Risk Factors

Certain statements in this press release are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of Z Trim Holdings to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements. Other factors, which could materially affect such forward-looking statements, can be found in our filings with the Securities and Exchange Commission at www.sec.gov, including risk factors relating to our history of operating losses, that our auditors have expressed substantial doubt regarding our ability to continue as a going concern, the fact that we may dilute existing shareholders through additional stock issuances, and our reliance on our intellectual property. Investors, potential investors and other readers are urged to consider these factors carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements made herein are only made as of the date of this press release and we undertake no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.


    Contacts: Angela Strickland (Media) Legend Securities, Inc.
              (847) 549-6002            Thomas Wagner
              mediarelations@ztrim.com  800-385-5790 x152
                                        718-233-2600 x152
                                        twagner@legendsecuritiesinc.com

SOURCE Z Trim Holdings, Inc.



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http://www.ztrim.com