Zap2it Introduces New Proprietary Advertising Opportunity to TV Listings

Jul 24, 2007, 01:00 ET from Zap2it

    CHICAGO, July 24 /PRNewswire/ -- Zap2it today introduced a new
 promotional vehicle designed to help cable and broadcast network
 advertisers build awareness and drive viewership for their programming. The
 proprietary "Show Sponsorship" enables an advertiser to differentiate a
 program listing within Zap2it's widely-used TV grids and deliver a
 high-impact tune-in message to prospective viewers tied directly to that
     The first element of the "Show Sponsorship" is a visual listing
 enhancement. The colorization of the grid cell for a specified program
 within Zap2it's recently redesigned TV listings grids serves to grab the
 attention of users who are deciding what to watch. The second element is a
 companion ad which launches adjacent to the highlighted grid cell. The 300
 x 250 pixel, rich media-friendly unit offers additional program
 information, video or other elements designed to further engage users and
 encourage tune-in.
     The "Show Sponsorship" was specifically developed to meet the needs of
 network advertisers for whom setting their programming apart in a sea of
 choices and driving sampling is a constant challenge.
     "We strive to develop and offer the most innovative and effective
 promotional vehicles to our valued tune-in clients," said Rebecca Baldwin,
 Zap2it's General Manager. "The 'Show Sponsorship' represents the latest
 addition to a suite of solutions designed to help our advertisers build
 audiences. For cable networks, this is a unique opportunity to promote
 their offerings to Zap2it users during the decision-making process and
 ultimately, convert viewers."
     Zap2it currently reaches an average of 2.7 million unique visitors per
 month according to Nielsen//NetRatings.
     About Zap2it
     Zap2it is the online entertainment destination for TV and movie fans
 who want to stay connected to popular shows, films, events, celebrities,
 and other fans. The Zap2it flagship site ( and
 extensive network of newspaper and media affiliates provide advertisers
 deep reach among a large, influential and engaged audience of TV and movie
 fans. Zap2it is a service of Tribune Media Services, a division of Tribune
 Company (NYSE:   TRB). For more information, visit
     Tribune Media Services' Entertainment Products division is a leading
 provider of print, online and on-screen entertainment listings and
 editorial information to newspapers and online media, cable and satellite
 operators, and consumer electronics companies. For more information about
 TMS and its products and services, visit
     Mark Yamada
     Marketing Manager
     Office: 310.452.6020
     Cell: 310.804.0372