Zappos.com brings online shopping to life with Overlay.TV
World leader in online customer service to change the face of online shopping through interactive video
Following the launch of Overlay.TV for Retail earlier this summer, the new Zappos.com has taken the next step from image to video-based product descriptions. The clickable videos are fully integrated with the site's e-commerce back-end and dynamically reflect inventory events such as out-of-stock and discontinued items as well as promotions and special offerings. The solution enables viewers to shop directly from videos that can be shared across the web on blogs and social network profiles.
"The ability to see a product in action, to click on it for more information, to share it on Facebook, and add it to your cart without even leaving the page is a major change for this industry," says
Zappos.com is rolling out its Overlay.TV for Retail deployment in two phases, initially enabling "Engagement Pages" with specific brands like Nike, before implementing the technology on all product pages. As part of this phase, users will be able to access premium content provided by Zappos.com and its partner brands and record video testimonials and product reviews to enhance the site's community recommendations.
"User reviews are extremely powerful, and putting a face to those reviews makes them even more valuable to the consumer," says Lane. "It's the difference in credibility between a recommendation given to you by a friend and one scrawled on the bathroom wall."
For Zappos.com, an important part of the Overlay.TV for Retail offering is its scalability.
"Overlay.TV for Retail made a lot of sense to us," says
The interactive video-enabled store can be found on the Zappos.com site at http://www.zappos.com/nike.
Overlay.TV is an interactive media company that provides a video commerce platform that enables brands, online retailers and content owners to monetize and customize their video through interactive widgets and tools that allow everything from hyperlinks to video-in-video mashups. Overlay.TV is a private company headquartered in
Established in 1999, Zappos.com has quickly become a leader in online apparel and footwear sales by striving to provide shoppers with the best possible service and selection. Zappos.com currently stocks millions of products from over 1000 clothing and shoe brands. Zappos.com was recognized in 2009 by FORTUNE MAGAZINE as one of the "100 BEST COMPANIES TO WORK FOR", debuting as the highest-ranking newcomer to FORTUNE's 2009 list. More information about the company's customer service philosophy, unique company culture, and job openings can be found at http://about.zappos.com. To get a glimpse behind the scenes at Zappos, please visit http://blogs.zappos.com. More information about the "Zappos Insights" business membership program can be found at http://www.zapposinsights.com.
Links Overlay.TV website: http://www.overlay.tv Zappos.com - http://www.zappos.com Zappos.com Nike Brand Experience Page - http://www.zappos.com/nike White Paper: Value Beyond Video - How Interactive Video is Changing Online Retail - http://www.overlay.tv/pdf/overlaytv_retail.pdf Overlay.TV on Twitter - http://www.twitter.com/overlaytv
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