Zed Presents Its Master Content Provider (MCP) Service; Surpasses 600 Million Mobile Users through 32 mobile operators Worldwide MCP positions Zed as the only company to offer turn-key solution for content management, distribution and sales optimization on a global level

SAN DIEGO and DENVER, Oct. 7 /PRNewswire/ -- Zed, the world's leading mobile entertainment company, presented today at CTIA Wireless I.T. & Entertainment 2009 in San Diego, its Master Content Provider (MCP) service, now already enjoyed by more than 600 million mobile users worldwide.

Zed's MCP is a management service that allows Zed to boost revenues for its mobile operator and entertainment company partners through effective content management, portal and multichannel optimization, and customer intelligence. More than 32 operators worldwide have already partnered with Zed on this one-stop-shop solution leveraging Zed's in-house expertise and more than 10 years experience in the digital entertainment and wireless industries.

"With MCP, Zed's mobile operator partners have grown content related ARPU by four times," said Antonio Baena, General Manager of Zed.

Zed's MCP includes a portfolio of premium content from major media organizations and its own state-of-the-art Intellectual Property and content catalogue. Content and services are delivered though a centrally managed (end-to-end) multichannel platform, which allows Zed to produce and deliver content in a feature rich retail environment, sourcing best practices from the digital world such as dynamic and customized content, user reviews and community. Content and delivery is then complemented by a personalized marketing approach which includes handset and interface layout across multiple operating systems, promotions, cross selling, billing, pricing, customer intelligence and customer care. This centralized and hosted approach has proven successful in its ability to dramatically grow mobile content revenues.

Complexities in the current U.S. mobile ecosystem make it challenging for media, entertainment and related industries to maximize opportunities to market and distribute their content in the industry. MCP resolves some of these complexities by helping entertainment partners to distribute their content, such as music, games, videos and applications, by transcoding and preparing it for mobile and web distribution. Zed's expertise then determines the best merchandising plays for entertainment content across multiple distribution channels, maximizing content related average revenue per user.

Zed's MCP platform is available now. Visit http://www.zed.com to contact Zed and learn more.

Zed

Zed in the U.S. is a mobile entertainment company with solutions that span the entire mobile media value chain, including mobile applications, content distribution, technology licensing and direct-to-consumer services. Equipped with a deep catalog of premium mobile content and extensive wireless distribution partnerships, Zed is the #1 independent distributor of mobile content in the United States.

Zed's U.S. operations are backed by the parent company Zed Worldwide, the multiplatform digital entertainment company that develops and markets entertainment and community products and services for all platforms. The company is the leading mobile value-added services (MVAS) player in the world in terms of revenue and geographical footprint. Zed operates in 60 countries, including Europe's largest markets, India and China and holds agreements with 130 wireless operators across the globe.

SOURCE Zed



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