Zee TV Canada Launches on Shaw Cable

Mar 05, 2013, 13:56 ET from Ethnic Channels Group

TORONTO, March 5, 2013 /CNW/ - ZEE Americas in partnership with Ethnic Channels Group Limited (ECG) is pleased to announce the launch of Zee TV Canada on Shaw Cable. With Zee TV Canada now available on Shaw Cable, more than 94% of the South Asian Households in Canada will have access to the # 1 South Asian TV Network, Zee TV.

"We are very excited about this development. It is an immense opportunity to re draw the growth potential, as western Canada is home to more than thirty five percent of South Asian Canadians," said Sameer Targe, Business Head for ZEE Americas.

Slava Levin, CEO of Ethnic Channels Group said, "As Zee TV Canada continues to expand its footprint in Canada, Shaw Cable is an integral part of this plan."

Hari Srinivas, President of Ethnic Channels Group added, "Shaw Cable customers will be delighted with the plethora of content that Zee TV Canada has to offer."

ZEE TV TM - the name that has become synonymous with unparalleled quality in entertainment - has been a dominant player in broadcasting content for more than 17 years in the national and international space.  As an Indian channel, ZEE TV is committed to supporting the values and traditions that appeal to South Asians across the globe. 

In July 1998, ZEE TV expanded its presence in the international space by establishing itself as a mainstay in American households, reaching more than 2 million viewers.  As the undisputed leader in the market for over 12 years, ZEE TV has successfully evolved its content to meet the changing needs of the market across genres and languages.  As the exclusive distributor of the Zee channels in the Americas, Asia TV USA Ltd. caters to a wide audience with a growing number of channels, including ZEE Cinema, Zing, ZEE Business, TEN Cricket, ZEE Marathi, ZEE Kannada, ZEE Telugu and Alpha ETC Punjabi & ZEE Smile.

Ethnic Channels Group (ECG) is a Canada-based television broadcasting, distribution and communications company, specializing in multicultural television channels for the North American market.

ECG currently owns and operates 46 television channels in the following languages: Hindi, Russian, Vietnamese, German, Tagalog, Arabic, Tamil, Portuguese, English, Hebrew, Serbian, Croatian and Urdu.

In addition, ECG distributes various foreign services, acting as the official distributor on the broadcaster's behalf. ECG services are currently available through the following providers: Rogers Cable, Shaw Cable, Bell TV, Bell Fibe, Telus, NexTV, MTS Allstream, and Cogeco in Canada and Dish Network in United States.

SOURCE Ethnic Channels Group