PALO ALTO, Calif., Aug. 11, 2016 /PRNewswire/ -- ZenIQ.io, the first prescriptive account-based marketing management platform, along with Terminus, announces participation in the creation of ABM Cloud for Salesforce, a partner program consisting of account-based marketing software vendors whose products integrate and work seamlessly with the Salesforce CRM.
"Account-Based Marketing is a strategy that requires both organizational and technological coordination, as well as planning," explains Mark Ogne, Founder of The Account-Based Marketing Consortium. "ZenIQ is well poised to provide clients the power to connect target account insights from across their MarTech stack and orchestrate the next-best-action for each and every account, regardless of platform, team or marketing channel."
ZenIQ's ABM Navigator™, has 33 clients and adoption has grown 100% over the last 45 days. Chief among its capabilities, ABM Recipes™ have fast become the way for clients to drive target account pipeline revenue: volume, velocity and value. Today, marketers can achieve this high-performance state in their ABM program, able to automate and trigger richer data, deeper engagement, and coordinated messages and touches across teams and platforms.
"ABM Recipes are the links that will make ABM Cloud for Salesforce invaluable to B2B marketers," states Srihari Kumar, founder and CEO of ZenIQ. "The response clients give to this capability is sheer amazement. Things that once took days and weeks of productivity are now automated and producing greater accuracy and results than before. ABM exists across channels, platforms and teams… ABM Recipes brings this all back together again."
"Utilizing ZenIQ and Terminus together allows us to get the most engagement and penetration with best-fit accounts," highlights Rob Israch, CMO at Tipalti. "ZenIQ helps us identify the right accounts and Terminus is the perfect complement to engage those accounts. They work together seamlessly and are key to maximizing our marketing ROI and accelerate deals at all stages."
"This is a game changer for B2B marketers who are working to implement their ABM strategies. Many marketers want to do account-based marketing, but don't know which tools to buy or how to operationalize their strategies," says Sangram Vajre, co-founder and CMO of Terminus.
To experience the power of the ABM Navigator first-hand, register for a free ABM Assessment today!
ZenIQ.io's ABM Navigator delivers the Actionable Insights, Targeting and Orchestration across your sales and marketing teams to drive Volume, Velocity & Value to your target account pipeline. Today, marketers and sales counterparts can craft custom Recipes to scale construction and execution of high-performance ABM programs that automate and trigger richer data, deeper engagement, and coordinated messages and touches across teams and platforms.
Using a single GUI interface, entire teams can construct ABM Recipes to Enrich database completeness, accuracy and consistency, Expand roles and people you should be engaging with at each target account, Engage target accounts with coordinated cross-channel touches and orchestrate higher account level engagement.
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SOURCE ZenIQ, Inc