NEW YORK, March 13, 2017 /PRNewswire/ -- Zeta Global, the data-driven marketing technology innovator whose SaaS-based marketing cloud helps leading brands acquire, retain and grow customer relationships, announced today that it scored the highest marks on the Enterprise Overall Scorecard in the ninth annual Email Vendor Features & Functions Guide by Red Pill Email. This distinction comes in the wake of recognition as a market leader by Gartner and The Relevancy Group over the past month.
Red Pill Email cited several features that stand out in the Zeta Hub platform as compared to other leading players:
- Scale. Zeta's ability to send millions of messages per month for leading brands efficiently and effectively.
- Data-driven marketing capabilities. Zeta's approach to making data actionable including bi-directional data integration capabilities with client bases, advanced tools featuring open relational data table structures, integration to third party applications, multichannel support, and conditional data driven messaging.
- Advanced analytics. Zeta's sophisticated user interfaces and fine-tuned technologies provide a seamless and more valuable user experience and better functionality for today's leading brands.
"This latest recognition is a major honor and a testament to the hard work our teams have done to build a best in class platform that helps our clients win in the marketplace. We pride ourselves on being a trusted business partner and not just another vendor," said David A. Steinberg, Co-Founder and CEO of Zeta Global. "The Red Pill Email Guide substantiates our strategy that a modern tech stack combined with world-class strategic and managed services provides data-driven marketers with an unmatched solution."
In addition to scoring the highest marks on the Enterprise Overall scorecard, Zeta received a perfect score of 5.0 on the scorecards for Enterprise-Level Deliverability, Enterprise-Level Security, Enterprise-Level Campaign Building & Workflow, Enterprise-Level Professional Services and Enterprise-Level Testing & Reporting. The Zeta Hub platform has exhibited a steady cycle of achievement and progress over the past 12 months including an integration with the eBay Enterprise CRM division and its acquisition of Acxiom Impact and strategic partnership with Acxiom Corp (Zeta's largest acquisition to date).
"Zeta Global is known for its robust email platform and top rated managed services. The acquisition of eBay CRM and Acxiom Impact has strengthened the technology, expanded its omni-channel capabilities and produced a data-driven marketing ecosystem second to none," said Red Pill Email Founder John Caldwell. "Zeta's fine-tuned processes and best in class technologies continue to have scaled resources to deliver added value across their end-to-end solutions."
For 2017, Red Pill Email surveyed 22 International providers with over 60 questions across 8 top-level categories regarding their technical product offerings and service options to prospective users.
About Zeta Global:
Founded by David A. Steinberg and John Sculley (former CEO of Apple and Pepsi-Cola) in 2007, Zeta is a data-driven marketing technology innovator whose SaaS-based marketing cloud helps 500+ Fortune 1000 and Middle Market brands acquire, retain and grow customer relationships through actionable data, advanced analytics and machine learning. The Company's highly-rated technology platform that's recognized in Gartner's Magic Quadrant for Digital Marketing Hubs (February 2017) and in its Magic Quadrant for Multichannel Campaign Management (April 2016) competes with Oracle, IBM, Salesforce and Adobe. Operating in four continents with over 1,300 employees, the company is headquartered in New York City, with Centers of Excellence in Silicon Valley, Boston, London, and Hyderabad, India, and 25 additional offices around the globe.
About Red Pill Email:
As publisher of the annual Email Vendor Features & Functions Guide, Red Pill Email has an unparalleled overview of the vendor landscape. Red Pill Email is the agency behind other agencies and vendors alike. From vendor selection to technology implementation, Red Pill Email has helped hundreds of clients build their email programs from the ground up and revamp existing ones.
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SOURCE Zeta Global