BEIJING and CHANGGE, China, March 10 /PRNewswire-Asia-FirstCall/ -- Zhongpin Inc. ("Zhongpin", Nasdaq: HOGS), a leading meat and food processing company in the People's Republic of China, today announced that it will participate in the Roth Annual OC Growth Conference on March 15, 2010 in Laguna Niguel, California.

    Conference:         Roth Annual OC Growth Conference
    Event:              Presentation, answers to questions, and smaller
                        meetings
    Date:               Monday, March 15, 2010
    Presentation time:  11:30 a.m. to 12:00 noon
    Location:           Track 3, The Ritz-Carlton, Laguna Niguel, California
    Participants:       Mr. Warren Wang, CFO
                        Mr. Sterling Song, Investor Relations Manager

Mr. Warren Wang, Chief Financial Officer of Zhongpin, will present the company's strategy, products, markets, financial results, and outlook during the presentation. He and Mr. Song will answer questions during the presentation and at smaller meetings.

After the conference, Mr. Wang and Mr. Song will meet with investors in several U.S. cities between March 17 and 26, 2010.

Investors interested in attending the Roth event should contact their Roth Capital sales representative. For more about the conference, please visit http://www.roth.com/main/Page.aspx?PageID=7226

About Zhongpin

Zhongpin Inc. is a meat and food processing company that specializes in pork and pork products, fruits, and vegetables in China. Its distribution network in China covers 20 provinces plus Beijing, Shanghai, Tianjin, and Chongqing and includes more than 3,000 retail outlets. Zhongpin's export markets include the European Union and Southeast Asia. For more information about Zhongpin, please visit Zhongpin's website at http://www.zpfood.com .

Safe harbor statement

Certain statements in this news release may be forward-looking statements made under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Zhongpin has based its forward-looking statements largely on its current expectations and projections about future events and trends that it believes may affect its business strategy, results of operations, financial condition, and financing needs.

These projections involve risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, which may include but are not limited to such factors as downturns in the Chinese economy, unanticipated changes in product demand, any effect from the A(H1N1) virus on Zhongpin's market or sales, interruptions in the supply of live pigs and or raw pork, poor performance of the retail distribution network, delivery delays, freezer facility malfunctions, Zhongpin's ability to build and commence new production facilities according to intended timelines, the ability to prepare Zhongpin for growth, the ability to predict Zhongpin's future financial performance and financing ability, changes in regulations, and other information detailed in Zhongpin's filings with the United States Securities and Exchange Commission.

You are urged to consider these factors carefully in evaluating Zhongpin's forward-looking statements and are cautioned not to place undue reliance on those forward-looking statements, which are qualified in their entirety by this cautionary statement. All information provided in this news release is as of the date of this release. Zhongpin does not undertake any obligation to update any forward-looking statement as a result of new information, future events, or otherwise, except as required by law.

    For more information, please contact:

    Zhongpin Inc.

     Mr. Sterling Song (English and Chinese)
     Investor Relations Manager
     Tel:    +86-10-8286-1788 x101 in Beijing
     Email:  ir@zhongpin.com

     Mr. Warren (Feng) Wang (English and Chinese)
     Chief Financial Officer
     Tel     +86-10-8286-1788 x104 in Beijing
     Email:  warren.wang@zhongpin.com

    Christensen

     Mr. Yuanyuan Chen (English and Chinese)
     Mobile: +86-139-2337-7882 in Beijing
     Email:  ychen@christensenir.com

     Mr. Tom Myers (English)
     Mobile: +86-139-1141-3520 in Beijing
     Email:  tmyers@christensenir.com

     Ms. Kathy Li (English and Chinese)
     Tel:    +1-212-618-1978 in the USA
     Email:  kli@christensenir.com

SOURCE Zhongpin Inc.

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http://www.zpfood.com