Management changes and expansion of team signal next phase in company's transformation

NEW YORK, Dec. 22 /PRNewswire/ -- Ziff Davis Enterprise announced today an enhanced bundle of strategic services that integrates with its engagement-marketing platform. A leader in behavior-driven media in the B2B technology market, Ziff Davis Enterprise will realign resources and increase investment around the strategic practices that drive audience engagement programs: market intelligence, integrated programs, and marketing services. The company has built a structure and organization from the ground up to focus on audience engagement programs coupled with strategic services that leverage the company's core brands, products, and assets - content, database, and technology.

"The expansion of our services offering represents the next evolution of our audience engagement model; it reflects our rapid move away from traditional media toward a behavior-driven model supported by a full suite of strategic practices designed to deliver turnkey results for technology marketers," said Steve Weitzner, chief executive of Ziff Davis Enterprise. "Combining home-grown talent and hires from the agency and vendor world, we have created an agile organization and best practices to leverage our intellectual capital to serve our customers."

The strategic services model is built around Ziff Davis Enterprise's proven infrastructure and integrated marketing process, led by Josh Heitsenrether, who is taking a broader role as Senior Vice President of Strategic Services. The strategic services department includes dedicated teams for market strategy, program architecture, client services, market intelligence, and creative services. Collaborating with Heitsenrether, Carine Roman will manage the development, operations and analytics of the engagement product portfolio as Senior Vice President of Digital Media. These resources are brought to bear on our customers' objectives by an experienced team of consultative sales professionals led by Dave Colford, Senior Vice President of Sales, and recently augmented with Patricia Sellman in the West and Debra Crimmings in the Northeast. Colford and Heitsenrether report to Weitzner; Roman reports to CFO/General Manager Michael Caruso. Matt Sweeney, Executive Vice President of Sales and Marketing, is leaving the company to pursue other interests.

"Our 2010 services roadmap and strategic practices enable us to react quickly to the needs of the market and deliver the programs most desired by technology marketers, who often face dwindling internal resources: from sophisticated lead generation, lead management, and vertical targeting to sales enablement, custom research programs and content services that drive late cycle engagements with technology buyers," said Heitsenrether. "With our new structure we have the ability to assemble 'service teams' on demand that scale to meet the needs of a wide range of customers and provide the highest level of platform integration in the industry. Now we are uniquely structured to create an industry-first layer of services - through our intellectual capital, Client Services organization, and proven systems - to help marketers best achieve their desired results and drive program efficiencies. Some companies have pieces of this, but no other is structured throughout the entire organization to deliver the way we will be in 2010."

About Ziff Davis Enterprise:

Ziff Davis Enterprise (www.ziffdavisenterprise.com and www.buildroi.com) provides the Premier Engagement Platform for B2B technology marketers seeking to reach, connect, and engage technology buyers. Our world-class content, trusted brands and ground-breaking technology empower companies looking to increase sales, improve their brand perception, and successfully launch new products and services. Our team of editors, analysts, strategists, and technologists provide unsurpassed market expertise, category knowledge, experienced counsel, and robust technology solutions. Our integrated media brands -- including eWEEK, Baseline, CIO Insight, Channel Insider, and the Developer Network -- align with the multiple roles in the purchase process. Our dynamic audience strategy, content and strategic services are built to drive engagement with IT buyers and influencers. Ziff Davis Enterprise delivers the buyers marketers crave, the qualified leads that sales teams demand, and the financial performance CEOs require.

SOURCE Ziff Davis Enterprise

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