Zimmerman To Brew Local Store Marketing Materials For Dunkin' Donuts Agency selected for Dunkin' Donuts' national LSM business
FT. LAUDERDALE, Fla., March 5, 2014 /PRNewswire/ -- Zimmerman Advertising today announced that it has been selected by Dunkin' Donuts for its national local store marketing (LSM) business. The agency will support more than 7,000 Dunkin' Donuts locations by working with the brand's powerful LSMNow platform to create a variety of materials to help drive franchisee profitability from coast-to-coast, including Dunkin' Donuts' future locations in California. The appointment completes a recent trifecta for Zimmerman, an agency with a new building, new talent, and the wind at its back.
"We are excited to partner with Zimmerman to develop and maintain local store marketing materials that meet the needs of Dunkin' Donuts franchisees nationwide," said Tom Manchester, Vice President of Field Marketing for Dunkin' Donuts. "We look forward to providing our franchisees an even higher level of LSM support through our work with the agency."
From the agency's side, Zimmerman's CMO Cliff Courtney said, "If you're going to enter the coffee and breakfast space, it's great to start with one of the category's global leaders. We're honored to be aligned with Dunkin' Donuts." Dunkin' Donuts' addition to Zimmerman's client roster further expands the agency's restaurant portfolio.
Zimmerman President Andrew Varga reiterated, "We see this as a great fit for our agency given our restaurant and retail experience and look forward to supporting the Dunkin' Donuts system through superior local store marketing."
"As Dunkin' Donuts continues its westward expansion, many more people will discover this great brand,'" said Zimmerman Founder, Jordan Zimmerman. He added, "This is another great addition to our client roster and supports our belief that more and more of America's greatest brands, those that want results right now, will find their way to Ft. Lauderdale. Our message to them: we are ready."
About Zimmerman Advertising
Headquartered in Fort Lauderdale, Florida, Zimmerman Advertising, an Omnicom Group company, is the country's leading national retail brand builder and one of the largest full-service advertising agencies in the United States. Zimmerman has more than 1,100 full-time associates and offices throughout the country, including New York, Los Angeles, Chicago, Dallas and Atlanta. For information on the agency, visit http://www.zadv.com.
About Omnicom Group
Omnicom Group (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for eight years running. The company has nearly 11,000 restaurants in 33 countries worldwide. Based in Canton, Mass., Dunkin' Donuts is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com.
SOURCE Zimmerman Advertising