Zipcar Launches Service in Williamsburg: Helps Solve Growing Parking, Traffic Challenges

    BROOKLYN, N.Y., March 6 /PRNewswire/ -- Zipcar, the world's largest car
 sharing company, today announced it will expand its Brooklyn operations and
 launch service into Williamsburg, helping to alleviate the growing parking
 and traffic challenges in the rapidly developing neighborhood. In addition,
 Zipcar announced plans to double its entire Brooklyn fleet to bring nearly
 150 vehicles to the borough by the end of 2007, expanding car sharing to
 new communities and increasing service in existing locations.
     To kick off its launch into Williamsburg, Zipcar is immediately
 bringing eight vehicles to South 9th Street at Kent Avenue, with plans to
 rapidly increase the Williamsburg fleet by the end of the year. The
 Williamsburg fleet will include a range of self-service Zipcars, including
 a Ford Escape, Volkswagen Rabbit, and a Volvo S-40 and will be immediately
 available to all Zipcar resident and business members for reservation by
 the hour or day for trips where public transportation is not an option.
     Before even launching its vehicles, Zipcar has already attracted 500
 members that are residents of Williamsburg and estimates thousands of
 residents will become members of the service. "We are expanding into the
 neighborhood to fill a vastly unmet need for transportation alternatives,"
 said Julian Espiritu, Regional VP of Zipcar in New York. "With few subway
 stations nearby and substantial parking issues, transportation in and out
 of Manhattan is a challenge for residents and businesses in Williamsburg.
 Zipcar will provide an easy, convenient, and affordable option for travel."
     The expansion will create important economic and environmental benefits
 for the local community by taking a significant number of privately-owned
 vehicles off the road and reducing transportation costs and greenhouse
 emissions. Recent studies by Zipcar and other government transportation
 agencies indicate that each Zipcar takes more than 20 privately-owned
 vehicles off the road, increases transit use and saves urban residents
 thousands of dollars a year on transportation costs, money that is
 reportedly spent locally.
     Zipcar's Williamsburg launch and Brooklyn expansion follows the
 company's phenomenal 100% growth in the borough during the past year. In
 Metro New York, Zipcar now has tens of thousands of individuals driving
 nearly 800 conveniently located vehicles in neighborhoods throughout the
     About Zipcar
     Zipcar is a leading urban lifestyle brand that provides an alternative
 to car ownership to more than 80,000 consumer and business drivers
 worldwide. By providing urbanites with hourly and daily access to cool,
 affordable, and conveniently-located vehicles, Zipcar has grown to be the
 world's largest and fastest growing car sharing service, currently
 operating more than 2,500 vehicles in London and 13 North American states
 and provinces, including metropolitan New York, Boston, Chicago, San
 Francisco, Minneapolis, Toronto and Washington, DC. With Zipcar's
 award-winning technology, accessing and using a Zipcar is as easy as
 getting cash from an ATM. In minutes or up to a year in advance, members
 can reserve Zipcars online or by phone, 24 hours a day, seven days a week.
 Zipcar members have automated access to any Zipcar across North America and
 the United Kingdom using a "Zipcard" to simply unlock the door and drive
 away. For more information, visit


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