BROOKLYN, N.Y., March 6 /PRNewswire/ -- Zipcar, the world's largest car sharing company, today announced it will expand its Brooklyn operations and launch service into Williamsburg, helping to alleviate the growing parking and traffic challenges in the rapidly developing neighborhood. In addition, Zipcar announced plans to double its entire Brooklyn fleet to bring nearly 150 vehicles to the borough by the end of 2007, expanding car sharing to new communities and increasing service in existing locations. To kick off its launch into Williamsburg, Zipcar is immediately bringing eight vehicles to South 9th Street at Kent Avenue, with plans to rapidly increase the Williamsburg fleet by the end of the year. The Williamsburg fleet will include a range of self-service Zipcars, including a Ford Escape, Volkswagen Rabbit, and a Volvo S-40 and will be immediately available to all Zipcar resident and business members for reservation by the hour or day for trips where public transportation is not an option. Before even launching its vehicles, Zipcar has already attracted 500 members that are residents of Williamsburg and estimates thousands of residents will become members of the service. "We are expanding into the neighborhood to fill a vastly unmet need for transportation alternatives," said Julian Espiritu, Regional VP of Zipcar in New York. "With few subway stations nearby and substantial parking issues, transportation in and out of Manhattan is a challenge for residents and businesses in Williamsburg. Zipcar will provide an easy, convenient, and affordable option for travel." The expansion will create important economic and environmental benefits for the local community by taking a significant number of privately-owned vehicles off the road and reducing transportation costs and greenhouse emissions. Recent studies by Zipcar and other government transportation agencies indicate that each Zipcar takes more than 20 privately-owned vehicles off the road, increases transit use and saves urban residents thousands of dollars a year on transportation costs, money that is reportedly spent locally. Zipcar's Williamsburg launch and Brooklyn expansion follows the company's phenomenal 100% growth in the borough during the past year. In Metro New York, Zipcar now has tens of thousands of individuals driving nearly 800 conveniently located vehicles in neighborhoods throughout the region. About Zipcar Zipcar is a leading urban lifestyle brand that provides an alternative to car ownership to more than 80,000 consumer and business drivers worldwide. By providing urbanites with hourly and daily access to cool, affordable, and conveniently-located vehicles, Zipcar has grown to be the world's largest and fastest growing car sharing service, currently operating more than 2,500 vehicles in London and 13 North American states and provinces, including metropolitan New York, Boston, Chicago, San Francisco, Minneapolis, Toronto and Washington, DC. With Zipcar's award-winning technology, accessing and using a Zipcar is as easy as getting cash from an ATM. In minutes or up to a year in advance, members can reserve Zipcars online or by phone, 24 hours a day, seven days a week. Zipcar members have automated access to any Zipcar across North America and the United Kingdom using a "Zipcard" to simply unlock the door and drive away. For more information, visit www.zipcar.com.