ZOOM E-Cigs Signs with Marketing Agency CT-based agency provides fundamentals to the development and launch of a national brand.

SOUTH NORWALK, Conn., April 8, 2014 /PRNewswire-iReach/ -- milk* (milksono, LLC) has been selected by Liggett Vector Brands (LVB) as their advertising agency of record for the new product launch of the ZOOM™ premium e-cigarette brand. milk*, an independent communications agency based in South Norwalk, CT, has handled the LVB account since 2004. Morrisville, NC-based LVB is the exclusive sales and marketing agent for cigarettes manufactured by Liggett Group and Vector Tobacco, and for the ZOOM brand of electronic cigarettes distributed by Zoom E-Cigs LLC.

"We were very pleased with milk* and their ability to deliver breakthrough creative that is embedded with a compelling consumer message," said James Taylor, Executive Vice President of Sales and Marketing for LVB. "milk* have been an essential partner on the ZOOM assignment and we look forward to continuing to work with them as we launch and develop the brand" Taylor said.

"We could not be more excited," added milk* CEO and managing partner Joseph Sequenzia. "We are extremely proud of the work ― and cannot wait for ZOOM to hit store shelves. Truly, ZOOM is like nothing else in the fast growing e-cig category."

milk* will handle all strategic, national advertising, point of sale and trade communications across all channels ― as well as interactive content development in the United States. milk*media, (milkmedia, LLC) also based in Connecticut, was selected as media AOR for the new ZOOM e-cigarette brand.

Advertising for ZOOM launched nationally January 1, 2014 via website. Radio, broadcast spots and OOH will be in market nationally in April 2014.

Media Contact: TJ Garvin, Milk Sono, LLC., (203) 851-1100, tgarvin@milksono.com

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