Beginning April 30th

SANTA MONICA, Calif., April 27 /PRNewswire/ -- From the music playing to the subtle hint of bitter incense, India is everywhere at ZVEZDA, the new store in Santa Monica. Zvezda, the owner, describes her special connection as "I have a love affair with India."

This passion is extended to all collections at ZVEZDA and its spectacular pieces, gathered from around the world and displayed with consideration for their uniqueness: www.zvezdathestore.com.

In Zvezda's quest for distinct couture, she attended Fashion Week in New Delhi. Impressed with the style and workmanship of the designs, she ordered the Spring/Summer and Fall/Winter, 2009 collections from: RajeshpratapSingh, Janavi, AshinSoni, RahulKhanna & RohitGhandi and Paris&Shalini.

"These collections embody a balance of amazing workmanship and an innovative approach to fashion; fantastic styles that will make anyone stand out."

Visit Zvezda's blog for images straight from the runway in New Delhi at www.zvezdathestore.com.

Zvezda is launching these designer collections with a two-day celebration where guests can purchase all new arrivals at a 20% discount while enjoying a 50% discount on selected items from ZVEZDA's Signature Collection.

The celebration begins at 11am on April 30th continuing throughout the day with a 7pm Red Carpet hosted by Karina Smirnoff of Dancing With the Stars. The event and discounts will continue all day on May 1st.

From her trip to Jaipur, Zvezda returned with stunning jewelry, wraps and scarves in various prints, embroidery and fabrics. She was excited to add the beautiful floral Khanta home collection, which complements ZVEZDA's antique tribal textiles from Rajasthan.

Visit ZVEZDA for "Dreams of India" Grand Bazaar and Designer's Trunk Show beginning April 30th. We invite you to experience all of the magic that India has to offer.

Thursday, April 30th Red Carpet 7pm hosted by Karina Smirnoff of Dancing With the Stars.

Invited Guests: Lil Kim, The Kardashians, Jessica & Ashlee Simpson, Bai Ling, Ray J, Claudia Jordan (Celebrity Apprentice), Vivica A. Foxx, Tameka Raymond (Celebrity Stylist, wife of Usher), Dr. Boogie (Shear Genius), Cast of 90210, Teairra Mari, Vanessa Simmons, Steph Jones, Danger (For the Love of Ray J) and more!

RSVP required. Zvezda@zvezdathestore.com or 310.917.2223

604 Santa Monica Blvd.

Santa Monica, CA 90401

Press contact RSVP: Justine Reiss - jreiss@prstore.com 818.970.9024

SOURCE ZVEZDA

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http://www.zvezdathestore.com