News from adidas A wide array of domestic and global news stories; news topics include politics / government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages, as well.

May 27, 2014, 11:37 ET

adidas Kicks Off 2014 FIFA World Cup Countdown With Most Comprehensive Soccer Offensive Ever

Today kicks off the final countdown to the 2014 FIFA World Cup where adidas will be center stage.  This summer, adidas will give fans around...

Jan 29, 2014, 15:29 ET

Layering and Insulation Key to Staying Warm at Sunday's Big Game

 For football fans attending this year's big game on Sunday, staying warm will be top of mind along with cheering for their favorite teams. In...

Jun 11, 2013, 10:00 ET
Justin Bieber will be the face of the adidas NEO Fall/Winter 2013 campaign.  (PRNewsFoto/adidas NEO Label)

adidas NEO Label Fall 2013 Collection Hits Stores In July With Apparel, Footwear And Accessories

 Create a bold head-to-toe look with adidas NEO Label's Fall 2013 collection hitting stores internationally in July. This season NEO will...

Apr 30, 2013, 10:00 ET

adidas presenta su renovada línea de cuidado personal para la mujer y el hombre modernos

Los hombres y mujeres audaces y apasionados necesitan una rutina diaria que siga el ritmo de sus vidas. Al igual que las personas activas que los...

Apr 30, 2013, 10:00 ET

Introducing The Revamped adidas Personal Care Collection For The Modern Man And Woman

Bold, passionate men and women need a daily routine that can keep up with their full lives. Like the active people who wear them, the new and...

Mar 21, 2013, 15:35 ET

Justin Bieber stars in the new adidas NEO Label interactive lookbook and Spring/Summer campaign

adidas NEO Label has released an interactive digital lookbook to showcase its Spring/Summer 2013 collection along with new campaign imagery...

Feb 06, 2013, 22:50 ET
Selena Gomez, global style icon for adidas NEO Label, in teen curated fashion show.

Teens Rule The Runway As adidas NEO Label Launches Unique Fashion Show With Selena Gomez

New York today played host to a different kind of fashion show. While most fashion brands carefully control their runway looks, adidas NEO Label...

Nov 20, 2012, 13:55 ET

adidas NEO Label Signs Selena Gomez As New Style Icon And Designer

Los Angeles woke up to some colorful hijinks today with bright green paint, posters, and streamers spread across the city as actress, recording...

Oct 16, 2012, 10:00 ET

adidas NEO Label Announces Justin Bieber As New Style Icon

adidas NEO Label has appointed global phenomenon and POP/R&B superstar Justin Bieber as its style icon. To celebrate this partnership, teens...

Feb 21, 2012, 10:10 ET
adidas Signs 2011 Heisman Trophy Winner Robert Griffin III.  (PRNewsFoto/adidas)

adidas Signs Robert Griffin III

adidas today announced a partnership with 2011 Heisman Trophy winner and top NFL Draft prospect quarterback Robert Griffin III of Baylor...

Feb 02, 2012, 08:00 ET
adidas and the NBA Go Court to Street to Celebrate 2012 NBA All-Star Game.  (PRNewsFoto/adidas)

adidas and the NBA Go Court to Street to Celebrate 2012 NBA All-Star Game

adidas, the official outfitter of the National Basketball Association, today unveiled the new uniform and footwear assortment for the 61st...

Sep 29, 2011, 11:15 ET
MVP Derrick Rose's adiZero Rose 2 Signature Basketball Shoe Featured in New adidas Global Campaign.  (PRNewsFoto/adidas)

adidas Basketball Unleashes The Bull

adidas today unveiled its marketing campaign to promote Derrick Rose's new signature basketball shoe, the adiZero Rose 2. "The Bull" is...

Apr 14, 2011, 14:00 ET
adidas Launches the Lightest Shoe in Basketball: New adiZero Crazy Light to debut during NBA Playoffs on Derrick Rose and others.  (PRNewsFoto/adidas)

adidas Launches the Lightest Shoe in Basketball

adidas today unveiled the new adiZero Crazy Light, the lightest shoe in basketball.  At 9.8 ounces, the revolutionary adiZero Crazy Light...

Mar 31, 2011, 09:00 ET
adidas Makes Athletes Faster With Lightest Cleat in Football.  (PRNewsFoto/adidas)

adidas Makes Athletes Faster With Lightest Cleat in Football

adidas' new adiZero 5-Star, the lightest cleat in football, makes its long anticipated arrival in stores on Friday, April 1.  At 6.9 ounces,...

Mar 23, 2011, 09:00 ET
adidas ClimaCool Ride Combines Hot Colors with a Cool Run.  (PRNewsFoto/adidas)

adidas ClimaCool Ride Combines Hot Colors With a Cool Run

Today adidas launches the all-new ClimaCool Ride, the brand's newest running shoe with 360 degree ventilation, attacking the main cause of...

Mar 14, 2011, 11:02 ET
adidas unveils "all adidas" brand campaign, its largest ever marketing effort.  (PRNewsFoto/adidas)

adidas Launches Biggest Marketing Campaign in Brand's History

adidas today unveils the "all adidas" global brand campaign, the brand's largest marketing campaign in history.  The campaign showcases...

Sep 22, 2010, 10:00 ET
Dwight Howard of the Orlando Magic sporting the new adidas NBA Revolution 30 uniforms which were unveiled at the NBA Store in New York City on Wednesday. (PRNewsFoto/adidas)

adidas Introduces the Lightest, Most Technologically Advanced NBA Uniforms

adidas today will unveil NBA Revolution 30 – the lightest and most technologically advanced NBA uniforms – at an event at the NBA...

Aug 30, 2010, 09:00 ET

adidas and Major League Soccer Extend Partnership

adidas and Major League Soccer today announced an extension to their strategic partnership agreement aimed at further elevating soccer in the...

Aug 03, 2010, 06:00 ET

2010 adidas Nations Roster Announced

adidas today announced the roster for the fourth annual adidas Nations global experience, the premier international grassroots basketball program....

Aug 02, 2010, 06:00 ET

adidas Turns Your Smartphone Into a Personal Coach

adidas miCoach, the personal and real-time audible training system, takes its offering to the next level with the introduction of the miCoach app...