News from adidas A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages.

Latest

Jun 13, 2017, 00:01 ET adidas And Arizona State University Announce Global Partnership Aimed At Shaping The Future Of Sport

adidas and Arizona State University today announced the adidas and Arizona State University Global Sport Alliance, a strategic partnership aimed at...


Apr 17, 2017, 09:00 ET adidas contribui para o crescimento da América Latina por mais de 15 anos

Há mais de 15 anos, a adidas contribui para o desenvolvimento econômico da América Latina, impulsionando o esporte, apoiando atletas, federações,...


Apr 17, 2017, 09:00 ET adidas contribuye al crecimiento de Latinoamérica por más de 15 años

Desde hace más de 15 años, adidas contribuye al desarrollo económico de Latinoamérica; impulsado el deporte, apoyando a atletas, federaciones,...


Jan 22, 2015, 19:44 ET adidas lança o Ultra BOOST, o melhor tênis para corrida de todos os tempos

A revolução da Energy Running (corrida energizada) deu um novo e arrojado passo, porque a adidas lançou o melhor tênis de...


Jan 22, 2015, 19:41 ET adidas presenta Ultra BOOST, la mejor zapatilla deportiva para correr jamás creada

La revolución Energy Running ha dado un nuevo paso decisivo con el debut de Ultra BOOST de adidas, la mejor zapatilla deportiva para correr...


Jan 22, 2015, 19:14 ET adidas stellt mit Ultra BOOST den großartigsten Laufschuh aller Zeiten vor

adidas präsentierte heute gemeinsam mit New York Marathonsieger 2014 Wilson Kipsang, Sprinter Yohan Blake und Fußballstar David Villa in New York...


Jan 22, 2015, 19:13 ET adidas présente l'Ultra BOOST™, la chaussure de running la plus aboutie jamais conçue

En dévoilant la meilleure chaussure de running jamais créée, l'Ultra BOOST, adidas franchit une nouvelle étape, pour le moins audacieuse, dans la...


Jan 22, 2015, 19:11 ET adidas Revela Ultra BOOST, el mejor zapato para correr en el mundo

La revolución Energy Running ha dado un importante nuevo paso ya que adidas reveló el mejor zapato para correr en el mundo, Ultra...


Jan 22, 2015, 19:07 ET adidas Unveils Ultra BOOST, the Greatest Running Shoe Ever

The Energy Running revolution has taken a bold new step as adidas unveiled the greatest running shoe ever, Ultra BOOST. At a guarded launch...


May 27, 2014, 11:37 ET adidas Kicks Off 2014 FIFA World Cup Countdown With Most Comprehensive Soccer Offensive Ever

Today kicks off the final countdown to the 2014 FIFA World Cup where adidas will be center stage.  This summer, adidas will give fans around...


Apr 30, 2013, 10:00 ET adidas presenta su renovada línea de cuidado personal para la mujer y el hombre modernos

Los hombres y mujeres audaces y apasionados necesitan una rutina diaria que siga el ritmo de sus vidas. Al igual que las personas activas que los...


Apr 30, 2013, 10:00 ET Introducing The Revamped adidas Personal Care Collection For The Modern Man And Woman

Bold, passionate men and women need a daily routine that can keep up with their full lives. Like the active people who wear them, the new and...


Feb 21, 2012, 10:10 ET adidas Signs Robert Griffin III

adidas today announced a partnership with 2011 Heisman Trophy winner and top NFL Draft prospect quarterback Robert Griffin III of Baylor...


Feb 02, 2012, 08:00 ET adidas and the NBA Go Court to Street to Celebrate 2012 NBA All-Star Game

adidas, the official outfitter of the National Basketball Association, today unveiled the new uniform and footwear assortment for the 61st...


Sep 29, 2011, 11:15 ET adidas Basketball Unleashes The Bull

adidas today unveiled its marketing campaign to promote Derrick Rose's new signature basketball shoe, the adiZero Rose 2. "The Bull" is...


Apr 14, 2011, 14:00 ET adidas Launches the Lightest Shoe in Basketball

adidas today unveiled the new adiZero Crazy Light, the lightest shoe in basketball.  At 9.8 ounces, the revolutionary adiZero Crazy Light...


Mar 31, 2011, 09:00 ET adidas Makes Athletes Faster With Lightest Cleat in Football

adidas' new adiZero 5-Star, the lightest cleat in football, makes its long anticipated arrival in stores on Friday, April 1.  At 6.9 ounces,...


Mar 23, 2011, 09:00 ET adidas ClimaCool Ride Combines Hot Colors With a Cool Run

Today adidas launches the all-new ClimaCool Ride, the brand's newest running shoe with 360 degree ventilation, attacking the main cause of...


Mar 14, 2011, 11:02 ET adidas Launches Biggest Marketing Campaign in Brand's History

adidas today unveils the "all adidas" global brand campaign, the brand's largest marketing campaign in history.  The campaign showcases...


Sep 22, 2010, 10:00 ET adidas Introduces the Lightest, Most Technologically Advanced NBA Uniforms

adidas today will unveil NBA Revolution 30 – the lightest and most technologically advanced NBA uniforms – at an event at the NBA...


Aug 30, 2010, 09:00 ET adidas and Major League Soccer Extend Partnership

adidas and Major League Soccer today announced an extension to their strategic partnership agreement aimed at further elevating soccer in the...


Aug 03, 2010, 06:00 ET 2010 adidas Nations Roster Announced

adidas today announced the roster for the fourth annual adidas Nations global experience, the premier international grassroots basketball program....


Aug 02, 2010, 06:00 ET adidas Turns Your Smartphone Into a Personal Coach

adidas miCoach, the personal and real-time audible training system, takes its offering to the next level with the introduction of the miCoach app...


Jun 07, 2010, 16:20 ET adidas Extends Soccer Legacy, Equips Athletes and Unites Fans Through 2010 FIFA World Cup South Africa(TM)

As official sponsor of the 2010 FIFA World Cup South Africa™, adidas will use the world's biggest sporting stage to introduce innovative...


Jun 07, 2010, 08:07 ET adidas Originals Presents the Star Wars(TM) Cantina 2010: The Most Original Place to Watch the FIFA World Cup

The latest installment of the 2010 Originals campaign, "The Street Where Originality Lives," combines Star Wars, adidas and the world's largest...