News from adidas A wide array of domestic and global news stories; news topics include politics / government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages, as well.

Aug 29, 2015, 18:57 ET
adidas Outdoor athletes Sasha DiGiulian and Carlo Traversi atop Magic Mushroom route on the North Face of the Eiger

adidas Outdoor Athletes Sasha DiGiulian And Carlo Traversi Free Climb Magic Mushroom On The Eiger North Face

 adidas Outdoor, the athletic brand in the outdoors, announced today its athletes Sasha DiGiulian and Carlo Traversi have become...

Jun 07, 2015, 10:36 ET
adidas Outdoor athlete Sonya Baumstein departs from Choshi, Japan in her attempt to be the first female to solo row non-stop across the Pacific Ocean from Japan to San Francisco. She departed at 17:10 JST, Sunday, June 7.Photo Credit: Scott Hancock for adidas Outdoor

adidas Outdoor Athlete Sonya Baumstein Begins Attempt To Become First Female To Solo Row Nonstop Across Pacific Ocean

 adidas Outdoor, the athletic brand in the outdoors, today announced its athlete Sonya Baumstein, 29, departed from Choshi, Japan to begin her...

Jan 22, 2015, 19:44 ET

adidas lança o Ultra BOOST, o melhor tênis para corrida de todos os tempos

A revolução da Energy Running (corrida energizada) deu um novo e arrojado passo, porque a adidas lançou o melhor tênis de...

Jan 22, 2015, 19:41 ET

adidas presenta Ultra BOOST, la mejor zapatilla deportiva para correr jamás creada

La revolución Energy Running ha dado un nuevo paso decisivo con el debut de Ultra BOOST de adidas, la mejor zapatilla deportiva para correr...

Jan 22, 2015, 19:14 ET
adidas Ultra BOOST. A Running Revolution

adidas stellt mit Ultra BOOST den großartigsten Laufschuh aller Zeiten vor

adidas präsentierte heute gemeinsam mit New York Marathonsieger 2014 Wilson Kipsang, Sprinter Yohan Blake und Fußballstar David Villa...

Jan 22, 2015, 19:13 ET
adidas Ultra BOOST. A Running Revolution

adidas présente l'Ultra BOOST™, la chaussure de running la plus aboutie jamais conçue

En dévoilant la meilleure chaussure de running jamais créée, l'Ultra BOOST, adidas franchit une nouvelle étape, pour le moins...

Jan 22, 2015, 19:11 ET
adidas Ultra BOOST. A Running Revolution

adidas Revela Ultra BOOST, el mejor zapato para correr en el mundo

La revolución Energy Running ha dado un importante nuevo paso ya que adidas reveló el mejor zapato para correr en el mundo, Ultra...

Jan 22, 2015, 19:07 ET
adidas Ultra BOOST. A Running Revolution

adidas Unveils Ultra BOOST, the Greatest Running Shoe Ever

The Energy Running revolution has taken a bold new step as adidas unveiled the greatest running shoe ever, Ultra BOOST. At a guarded launch...

Jan 22, 2015, 10:30 ET

adidas Unveils Ultra BOOST, the Greatest Running Shoe Ever

TORONTO, Jan. 22, 2015 /CNW/ - The energy running revolution has taken a bold new step as adidas unveiled the greatest running shoe ever,...

Jan 14, 2015, 21:36 ET
adidas Outdoor Athlete Kevin Jorgeson and Partner Tommy Caldwell Complete First Free Ascent of El Capitan's Historic Dawn Wall (Photo Credit: Ted Distel/adidas Outdoor)

adidas Outdoor Athlete Kevin Jorgeson And Partner Tommy Caldwell Complete First Free Ascent Of El Capitan's Historic Dawn Wall

adidas Outdoor (adidas.com/outdoor), the athletic brand in the outdoors, today announced its athlete Kevin Jorgeson, along with Tommy Caldwell, are...

May 27, 2014, 11:37 ET

adidas Kicks Off 2014 FIFA World Cup Countdown With Most Comprehensive Soccer Offensive Ever

Today kicks off the final countdown to the 2014 FIFA World Cup where adidas will be center stage.  This summer, adidas will give fans around...

Jan 29, 2014, 15:29 ET

Layering and Insulation Key to Staying Warm at Sunday's Big Game

 For football fans attending this year's big game on Sunday, staying warm will be top of mind along with cheering for their favorite teams. In...

Jun 11, 2013, 10:00 ET
Justin Bieber will be the face of the adidas NEO Fall/Winter 2013 campaign.  (PRNewsFoto/adidas NEO Label)

adidas NEO Label Fall 2013 Collection Hits Stores In July With Apparel, Footwear And Accessories

 Create a bold head-to-toe look with adidas NEO Label's Fall 2013 collection hitting stores internationally in July. This season NEO will...

Apr 30, 2013, 10:00 ET

adidas presenta su renovada línea de cuidado personal para la mujer y el hombre modernos

Los hombres y mujeres audaces y apasionados necesitan una rutina diaria que siga el ritmo de sus vidas. Al igual que las personas activas que los...

Apr 30, 2013, 10:00 ET

Introducing The Revamped adidas Personal Care Collection For The Modern Man And Woman

Bold, passionate men and women need a daily routine that can keep up with their full lives. Like the active people who wear them, the new and...

Mar 21, 2013, 15:35 ET

Justin Bieber stars in the new adidas NEO Label interactive lookbook and Spring/Summer campaign

adidas NEO Label has released an interactive digital lookbook to showcase its Spring/Summer 2013 collection along with new campaign imagery...

Feb 06, 2013, 22:50 ET
Selena Gomez, global style icon for adidas NEO Label, in teen curated fashion show.

Teens Rule The Runway As adidas NEO Label Launches Unique Fashion Show With Selena Gomez

New York today played host to a different kind of fashion show. While most fashion brands carefully control their runway looks, adidas NEO Label...

Nov 20, 2012, 13:55 ET

adidas NEO Label Signs Selena Gomez As New Style Icon And Designer

Los Angeles woke up to some colorful hijinks today with bright green paint, posters, and streamers spread across the city as actress, recording...

Oct 16, 2012, 10:00 ET

adidas NEO Label Announces Justin Bieber As New Style Icon

adidas NEO Label has appointed global phenomenon and POP/R&B superstar Justin Bieber as its style icon. To celebrate this partnership, teens...

Feb 21, 2012, 10:10 ET
adidas Signs 2011 Heisman Trophy Winner Robert Griffin III.  (PRNewsFoto/adidas)

adidas Signs Robert Griffin III

adidas today announced a partnership with 2011 Heisman Trophy winner and top NFL Draft prospect quarterback Robert Griffin III of Baylor...