News from adidas A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages.

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Jul 25, 2016, 11:03 ET NBA Star James Harden Stars In New Foot Locker Spot 'James Harden's Inner Voice'

 Foot Locker, Inc. (NYSE: FL), the New York-based specialty athletic retailer, today debuted "James Harden's Inner Voice," a new commercial...


Jun 29, 2016, 07:30 ET adidas and Kanye West Make History with Transformative New Partnership: adidas + KANYE WEST

 Today, adidas announced the cementing of its long-term relationship with creative pioneer Kanye West in the launch of adidas + KANYE...


Apr 05, 2016, 11:27 ET Lynn University signs $1 million deal with adidas

Lynn University has signed a deal that will extend its partnership with adidas through 2020. The four-year deal, worth more than $1 million in...


Mar 08, 2016, 10:37 ET FC Richmond Scores Big with adidas® Partnership

FC Richmond and the Club Champions League (CCL) announced today that they have signed a partnership with adidas® and, through that, now...


Feb 04, 2015, 13:37 ET NBA Star Damian Lillard And His New adidas Signature Shoe Featured In Foot Locker Campaign

 Foot Locker, Inc. (NYSE: FL), the New York-based specialty athletic retailer, and adidas present "Signature Celebrity," featuring NBA...


Jan 23, 2014, 12:50 ET Do It Tennis Approved as Adidas Online Retailer

 Do It Tennis, one of Southern California's premier retailers of tennis racquets, tennis shoes, and tennis accessories, is pleased to announce...


Jan 07, 2014, 11:17 ET Adidas Implements Mio Global's Continuous Heart Rate Monitoring Technology Into miCoach SMART RUN Watch

Mio Global, makers of the wrist-worn heart rate monitors Mio ALPHA and Mio LINK, together with Adidas, today announced that the heart-rate...


Apr 30, 2013, 10:00 ET adidas presenta su renovada línea de cuidado personal para la mujer y el hombre modernos

Los hombres y mujeres audaces y apasionados necesitan una rutina diaria que siga el ritmo de sus vidas. Al igual que las personas activas que los...


Apr 30, 2013, 10:00 ET Introducing The Revamped adidas Personal Care Collection For The Modern Man And Woman

Bold, passionate men and women need a daily routine that can keep up with their full lives. Like the active people who wear them, the new and...


Aug 14, 2012, 08:10 ET Acceleration Partners to Manage #adidas Affiliate Program

 Acceleration Partners has officially taken over as the new program manager for the adidas affiliate program, the company announced today at...